The Application Research Of "Meng Culture" In Brand Image Design

“Meo culture” as a popular mass culture today which has great research value and application value.At first,“meo” mainly appeared in the daily necessities in our country and literature and art fields,but with the development of the “meo culture” which is applied to more and more fields.The rapid development of network media,make the “meo culture”widely spread and accepted by the main current culture,and it has produced Chinese “meo culture” with Chinese characteristics,the audiences of the “meo culture” is growing rapidly.It has great commercial value with the “ meo culture” with the expansion of the audience,enterprises take great advantage of “meo culture”,a new business phenomenon has emerged in China.Brand image is the visual feature of a brand,apply the “meo culture” to the brand image design which make the artistic features and cultural connotations of the “meo culture”embedded in the brand,it can expand brand influence and affinity.Through understand the development skeleton and characteristics of the “meo culture”,explore the reasons for the popularity of “meo culture”,analyze the possibility of application of “meo culture” in brand design and its function and value in brand communication,research the visual characteristics and emotional characteristics of “meo” in the brand visual system,summarize the specific application strategies and methods of “meo culture” in the brand design image.The method used in this paper is the combination of literature analysis,case analysis and investigation analysis,analysis of the development process and performance characteristics of the “meo culture”,summarize the visual features of “meo” image,and according to the specific application cases in the band visual image design of the “meo culture” in home and abroad,and the application ways and methods of sprouting are summarized in the brand visual image design of “meo”.Finally,by designing cases through self-drafting,realizing the design ideas and application strategies of the “meo culture” in the brand visual image design.