Hu Boxiang Fashion Girl Month Card Painting Research

In the period of the Republic of China,the popular month card advertising painting has special significance in the history of modern Chinese art.It is a kind of advertising painting that foreign businessmen committed to the dumping of foreign goods and hired Chinese people to draw.Because it adopts the traditional Chinese New Year painting form and is equipped with a calendar,it is called the month card painting.An important theme of the month card painting is the beautiful young urban fashion girls,it will be used to idealize the image of women in advertising,by the people of the general welcome.As the most prosperous commercial city in China at that time,Shanghai emerged a large number of outstanding monthly card painters.Among them,Hu Boxiang will fashion women monthly card painting art to the extreme.From the 1910 s to the 1930 s,Hu Boxiang created a large number of fashion women month card paintings,in the technique and artistic style of continuous breakthrough and innovation,with a distinct personal style,in the month card painters enjoy the "month card king" reputation.In the history of modern Chinese art,Hu Boxiang is not only a professional commercial painter of the month card,but also a Chinese painter,photographer and other multiple identities.In the era when the month card paintings were not recognized by some orthodox artists at that time,Hu Boxiang had a high social status.The author in this article,through the cultural background,the painter fashion girls of Shanghai yuefen brand poster creation process and the concrete work analysis,combing out Hu Boxiang fashion girl the context of the creation and evolution of Shanghai yuefen brand poster picture,and then study his fashion girl the causes of the formation of Shanghai yuefen brand poster painting art style,in close contact with the British and American tobacco company,and his artistic features,reveals the at the same time,In the era of great social change when mass culture increasingly replaces elite culture,the special meaning of Hu Boxiang fashion girl monthly brand.