Study On Design Art Of Cigarette Card For British American Tobacco Company In The Republic Of China

This paper is set against the historical and cultural background of the Republic of China era,studying and analyzing the design of Cigarette Card of the British American Tobacco Company,which mainly includes the development of the British American Tobacco company as well as their Cigarette Card.The schemas and origins of the Cigarette Card of the British American Tobacco company has aesthetic characteristics and artistic value;British American Tobacco company have different artistic creation forms of Cigarette Card in different eras,showing the conversion of the social and cultural aesthetic tendency of the society and that time;the competitive market relationship between Cigarette Card of the British American Tobacco company and other tobacco companies and its influence on the design of their Cigarette Card.The paper takes the Cigarette Card of the the British American Tobacco company as the subject,interprets it from the perspectives of enterprises,society and the popular culture during the Republic of China era,etc,trying to sort out the artistic,cultural and social values contained in the Cigarette Card designs of the British American Tobacco company at the Republic of China era,so as to obtain a clear understanding of the exchange between China and the world as well as their collision in the design art in modern China and the contemporary era.