Research On The Application Of Auxiliary Graphics In Catering Brand Image Design

With the development of social economy,the variety of goods and the improvement of people's consumption level and consumer demand,people's requirements for products not only focus on the functional performance,but also on the cultural feelings and emotional sustentation of goods,which promotes the development of brand of enterprises.With the gradual promotion of the concept of branding,enterprises may put forward more demands for brand image design because of matching with brand strategy,redefining brand,adjusting brand structure or adapting to market development and other reasons.For brand image design,not only need a logo,but a visual system,in view of the many small and medium-sized companies,sometimes only pays attention to the image of the logo development but ignore the situation of auxiliary graphics,but usually only depend on the logo is difficult to adapt to shall be formed a variety of media,the eyes also need more enterprises will focus on auxiliary graph.The systematic extension of auxiliary graphics gives the brand concept a very flexible change on the basis of the visual information transmission system,so as to realize the unified visual output of the brand and enrich the personalized visual expression of the brand.China's catering industry is unprecedentedly prosperous.Under the experience economy,the brand image of catering enterprises needs the visual art innovation of cultural fusion on the basis of conveying the brand cultural value.This paper analyzes the application and extension ways of auxiliary graphics in catering brands,so that brands can impress consumers more and arouse consumers' sense of cultural identity.Firstly,this paper analyzes the research background and research status of the subject.Secondly,it summarizes the composition of brand image design and the significance of brand image communication,and the relationship between auxiliary graphics and brand image design.Next,the form and characteristics of auxiliary graphics in catering brands are studied and summarized.Then the HuDa Restaurant brand as a case analysis,starting from the brand positioning analysis of auxiliary graphics creation process;Finally,the design practice revolves around the logo design of the self-created experimental brand,the extraction and creation of auxiliary graphic elements.This topic research USES the methods of literature analysis,case method,investigation method,from the auxiliary graph position of brand image design for discussion starting point,combining with the current market environment in the food service brand use kinds of auxiliary graphics features,summarize and looking to the future development direction of auxiliary graph form,as well as the response to different scenarios.This paper analyzes the creation process of auxiliary graphics of existing excellent catering brand cases,summarizes practical experience,reflects the important role of auxiliary graphics in catering brand promotion,and provides more reference directions for the development of catering brand image design in the future.