Research On The Design Application Of Symbolic Graphics In The Brand Image Of TULE Ancient Village

Most of the traditional studies on symbolic graphics remain in the cognition of decorative graphics and cartoon images,which is relatively independent.This paper starts from the perspective of design,taking the brand visual image design as the carrier,paying attention to the systematic research of brand construction,and provides a new path for the future brand growth and the establishment of the demand between goods and consumers,which satisfies the aesthetic pleasure of the consumption process.Through a lot of fieldwork,questionnaire information collection,reference to relevant literature and the latest design methods,it is concluded that symbol graphics can show brand value more comprehensively in a systematic way of visual presentation while grasping the core content of brand image design.As an important part of the brand image design system,symbol graphics should be closely linked to the core content of image design,mascot,graphic design and other elements in the brand image design system for research and application.While doing a good job in basic design,it is also important to vigorously develop symbolic graphic elements to strengthen the dissemination of brand image.