The Culture Of Traditional Chinese Medicine And Brand Image Design

The culture of Traditional Chinese Medicine(TCM) is a vital component of the traditional culture of Chinese Nation. Built upon the Chinese traditional culture, it is the fruit of wisdom and experience after long time scientific development of Chinese medicine. The culture of TCM is enriched with variety of humanistic spirit and philosophy and acting as an important role of demonstrating the soft power of China. It is undoubtedly of considerable realistic significance to carry forward China’s civilization, promote Social Harmonious Development and to protect the people’s health.Traditional Chinese medicine(TCM) culture has some advantages, and some problems in its own development, design start from the brand can add greater value for Traditional Chinese Medicine.Chinese medicine and cultural development of a clear positioning of the brand design, is an effective means for its promotion.This means that if you want to establish a brand acceptance, favorability audience in mind you need to first confirm the positioning of the product.Good brand design orientation, will highlight its own characteristics and by creating a unique brand design advantages, as to achieve different from other competing products.Brand design and cultural development of Chinese medicine can try the following aspects, namely: The audience positioning, product positioning and external style type, location and value sales model and so on.For medicine culture, his body can be roughly divided into domestic audiences consumer groups and consumer groups abroad, according to different consumer groups, for different communication content, due to the differences in Western culture, for foreign audiences spread our content To retain our traditional culture, but also easy to understand.Different audiences demand for traditional Chinese medicine culture will be different, you can locate for custom and popular, through targeted difference to meet different consumers.Through the above discussion, we find that the culture of TCM brand design allows better expression in front of an audience, and make it more humane.If you want the cultural development of Chinese medicine better,more robust, we need to accelerate the development path towards modernization, is the so-called re-fragrant wine, but also the fear of being buried in the deep lane.The use of modern technology for the dissemination and promotion of Chinese medicine culture, not only to improve the degree of recognition of Chinese medicine culture, but also to expand its influence.In this paper, a large number of data collection and analysis process for medicine culture brand feasibility specific exposition.Its internal non-visible part of the abstract elements can be transformed into audience perception and recognition to interpret, the culture of Chinese medicine brand design from an abstract concept into concrete visual communication system, so that people understand our precious resources branding significance and value.Therefore, this paper carried out research and work either in theory or in practice, have some value.