Exploration Of Synaesthesia Visualization In The Induction Of Associative Thoughts In Brand Image Design

Through combing and studying the performance of synesthesia visualization in brand image,from the perspective of synesthesia visualization type to synesthesia visualization induced association method,we use observation method,literature survey method,case analysis method,interdisciplinary research method and other scientific methods to study the influence of various sensory elements on designer’s design thinking.The purpose is to generalize the design process and thinking method of brand image,analyze the feasibility of synesthesia induced association method,and systematically organize association rule of mind and its final effect demonstration.Chapter one,the concept and type of synesthesia visualization,and the case analysis of synesthesia visualization in brand image presentation illustrate the interaction between Synesthesia and associative thinking.In the second chapter,the significance of synesthesia visual association method in brand image is expounded.Synesthesia performs the artistic value displayed by visualization,enhances the brand’s cognitive ability and the thinking creativity of synesthesia visualization.The third chapter mainly analyzes the brand image design,the process of design thinking and the analysis of association method,from the psychological angle,the technical level and the market demand angle.Combined with the summary of brand cases from the perspective of sensory element design,the feasibility of synesthesia induced association method is introduced.The fifth chapter combines the contents of the first four chapters,collates the experience channel of association thinking method,and associates in the paper medium,digital media or biological medium.Borrowing the case to look forward to the future means of biological media.This article combs the synesthesia visual information of brand image application design,sums up the method of designers conceiving in creation.Analyzing the feasibility of associative visualization can induce the associative method,and concludes that we should rely on the synesthesia art expression method to promote the design innovative thinking in the innovative concept and innovative graphics performance.