Design Expression And Method Of Synesthetic Metaphor Construction By Cognitive Schema

With the development of the experience economy,there is a closer connection between production and consumers.Because any kind of experience is the result of the joint action between a person’s body and mind,in the experience economy,more emphasis is placed on consumers’ embodied cognition,and the real perception of the body is highly matched with the mind.As the first touch point of the experience,sensory stimulation should support and enhance the theme to enhance the consumer experience and promote the sales and promotion of the product.Synesthesia,as a phenomenon "beyond perception",can enable people to "see" the taste of food,"hear" the color of the picture,"smell" the melody of music and so on.The use of synaesthesia in metaphor design can not only bring people a unique multi-sensory experience and realize rapid cognition,but also provide a new means for the effective transmission of information.Although existing research shows that the concept of synesthesia has been widely discussed and applied in design,what is synesthesia in design? How to shape synesthesia effectively? How to achieve cross-sensory modal correspondence,so that different people can resonate with the content of the design? Such problems have not been effectively solved,resulting in many design applications can not really bring people synaesthesia,but reduce consumer experience,hinder product promotion and sales."Cognitive schema" is a cognitive framework that helps to organize and interpret information.It is the "primary imagination" generated by perception and concept.It originates from people’s past perception and is constantly updated with the occurrence of cognition and the emergence of new information.As the leading framework of cognition,cognitive schema is closely related to synaesthesia.Therefore,under such a premise,this topic combined with cognitive schema,through literature review,case analysis and design demonstration,conducted research on synesthetic metaphor expression and methods in design,made the process of synesthetic metaphor design expression more specific and clear,and provided new ideas and references for the realization of effective cross-sensory modal correspondence in design.The research focuses on four themes:(1)the relationship between cognitive schema and synesthetic metaphor design;(2)The design method of synesthetic metaphor constructed by cognitive schema;(3)Design experiment of synesthetic metaphor constructed by cognitive schema;(4)The design strategy of synesthetic metaphor of cognitive schema.By systematically sorting out the design relationship between cognitive schema and synesthetic metaphor,combined with design experiments,the methods and strategies of constructing synesthetic metaphor by cognitive schema are summarized,which provides specific path reference for cross-sensory modal correspondence in synesthetic design,and has practical significance for improving consumer experience and product sales and promotion.