Research On The Application Of Dialect Culture In City Brand Image Design

Cities have unique images,which are obviously different from each other in terms of geographical features and natural landscape.Throughout the successful city brand cases,they all have their own clear city positioning and pay attention to the shaping of cultural personality of city brand image under the influence of city culture.This article mainly through the dialect application in the city brand image promotion practice research,through the intuitive,easy to accept regional dialect combined with local symbolic elements,give the brand unique visual image,let the audience pay attention to the city brand,at the same time accept the city brand.Dialect used in brand promotion is a hot trend.First of all,we need to analyze the examples of dialect used in brand promotion at home and abroad to explore the feasibility of dialect application in city brand image promotion.This paper attempts to show the Shanxi dialect in the form of visual design,carries out the poster design of city brand image,combines with contemporary aesthetics,and studies the promotion of city brand from the perspective of visual image.And carry out innovative thinking and exploration,spread Shanxi dialect,reshape Shanxi culture.This study can provide new design ideas and vision for the spread of dialects and the development of cultural resources in other areas.