Research On The Visual Design Of Taobao Store Based On Digital Media

According to the China Internet network information center of 44 times the China Internet network development state statistic report statistical data show that at present,China mobile or Internet usage continues to deepen,more than sixty percent Internet penetration,rapid development of network shopping market remained,network shopping continuously go deep into the small and medium-sized cities and rural areas,sink market.It continues to penetrate into all aspects of life,and cross-border e-commerce and other fields continue to develop.At present,taobao’s ability to drive entrepreneurship and employment,form industrial clusters and improve regional economic structure has far exceeded expectations.In the era of mobile Internet,the ecological force derived from taobao has started to be promoted by publishing.In the transformation of technology and business digitization,it has promoted the reconstruction of the scene and brought the revolution of the Internet of traditional retail.Based on the major network shopping platforms with digital media as the carrier,this study focuses on the study of taobao.From the perspective of visual design,this study studies the visual design of taobao stores with digital media as the carrier,and makes a detailed study,analysis and summary of the key points of the visual design of taobao stores.Based on the relevant information,detailed analysis and elaboration of taobao store visual design points.Hope that through this paper,the need for taobao store visual design practitioners to provide a certain theoretical basis and support.