| The popularity and wide application of digital media have a tremendous impact on people’s lives.People’s aesthetic needs are constantly changing and they pursue more personalized expression.Digital media brings about the change of presentation mode.Traditional static font design can not fully meet the diverse aesthetic needs of modern people and the variety of presentation mode.Dynamic font design can give full play to the advantages of dynamic communication of digital media,create a richer visual space,give people different degrees of interactive experience,and at the same time can transmit more information.How to create dynamic font design more in line with Popular Aesthetics and changes of the times and improve the efficiency of communication is the requirement of modern communication,and also the responsibility and responsibility of this designer.Based on the trend of dynamic font design in the diversified development of font design,this paper combs the source of dynamic font application in the past,and proposes that dynamic font design should start with font design,motion trajectory design and plot design.Relying on a large number of excellent cases,the space expression forms of font dynamic design are classified into three categories: two-dimensional,three-dimensional and multi-dimensional.The superimposed dynamic expression,deconstruction and reconstruction,color change,and the use of auxiliary elements are systematically summarized and supplemented to provide design strategies for designers.The dynamic design practice of "Chinese main melody" is used to verify the rationality of the theory.The dynamic design of fonts emphasizes the expression of visual language in different dimensions and creates different visual experience for people.In the media world of the future,the diversification of font design will continue to broaden the road,design and technology synchronization,can bring more different visual experience. |
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