| The thesis mainly researches on the establishment and promotion of Jiaruixiang agricultural product brand in the "Appearance of Bashan·Yang’s Yard" in Four Seasons Town of Ankang,Shaanxi.It investigates and studies the existing product brands,analyzes and finds the problems existing in Jiaruixiang brand,Jiaruixiang Agricultural Products,"Appearance of Bashan·Yang’s Yard" in Four Seasons Town,rebranded and promoted the brand.Through the investigation and research on the geographical location,regional culture,and market of Four Seasons Town in Ankang,Shaanxi,a feasible plan for shaping and promoting Jiaruixiang products in the Four Seasons town"Bashan Lookout Yang Family Yard" was proposed to make Four Seasons Town"Bashan Lookout Yang Family Yard" "The brand’s agricultural products have a specific development direction.Market research,case analysis,and field investigations are used to draw conclusions.Use innovative thinking to carry out innovative design of"Appearance of Bashan·Yang’s Yard "brand agricultural products in Siji Town,and study materials and product design.Structure,make agricultural product designs that meet market positioning and consumer requirements,and highlight the tourism characteristics of Four Seasons Scenic Area,attract consumers to visit attractions,and achieve the dual effects of publicizing tourist attractions and promoting agricultural product brands.Today,the market for agricultural and sideline products is increasingly rich,and all industries attach great importance to brand effectiveness.Today,the market competition for agricultural and sideline products has,to a certain extent,been expressed as the competition of the brand image of packaging.Agricultural and sideline products want to take advantage of the fierce market competition,go further,and keep up with the trend of the times,we must pay attention to the brand image design and promotion of agricultural and sideline product packaging,and establish brand emotion in the hearts of consumers.Packaging is the most effective and direct media and dissemination method for brand image promotion.The image design of packaging brands has become a new driving force for the economic development of agricultural and sideline products.Only by continuously promoting the brand image design of agricultural and sideline product packaging can we create China’s agricultural and sideline products in the international market.Competitive advantage in the market.Based on the school poverty alleviation Four Seasons Town project as the main basis to carry out specific implementation and research plans around Four Seasons Town,this paper is roughly as follows:First of all,for the introduction,explain the research background,meaning and worth of the subject,analyze the current status of research,shows that the method has been applied in the author’s research.The first chapter is a general introduction to the agricultural and sideline products of Siji Town,the distribution areas and types of agricultural and sideline products,the local cultural characteristics of Siji Town,and the impact of local culture on the brand of "Appearance of Bashan·Yang’s Yard";the second chapter is about Jiaruixiang The definition of eco-agricultural products and the analysis of design cases of excellent brand image and product promotion and application at home and abroad,draw experience from successful cases,and provide a persistent practical basis for subsequent design.And the shaping of the image of ecological agricultural products and the current status of the design of existing agricultural products;the third chapter,through research,deeply understands Jiaruixiang’s corporate culture and design,and analyzes the market positioning,consumer positioning and products of "Appearance of Bashan · Yang’ s Yard" Positioning.The fourth chapter discusses the creative practice of "Appearance of Bashan·Yang’s Yard" ecological agricultural products from two aspects:the concept and practice of the basic system and the concept and practice of the application system.The basic system includes the design of "Appearance of Bashan·Yang’s Yard",standard colors and auxiliary elements.The application system is based on the concepts of green and eco-friendly ecology,diversified packaging structure,and concise design expression.The design and practice of ecological products of "Appearance of Bashan·Yang’s Yard" is finally carried out.Finally,the application and development of ecological agricultural products in brand image and product design are promoted.The feasibility analysis and suggestions are put forward. |
