Research On The New Chinese Visual Design Of "Hehuazhai" Flower Shop

With the change of the times,brand visual design has become an indispensable element for an enterprise,and it has become the most intuitive for customers to understand and understand an enterprise.Channels.The fresh-cut flower industry is China’s "sunrise industry".In recent years,the export scale of flowers has continued to expand,and the world’s flower development speed very fast,developing at a rate of 25%every year.Fresh cut flower industry is an industry with high development potential.China regards the flower industry as China’s economic sustainable industry is developing.On the one hand,with the development of the domestic economy,the acceleration of urbanization and the rise of urban agglomerations,urban parks Forest construction has strong demand for flowers.On the other hand,people ’s living standards are improving day by day,and the consumption levels and consumption structure of urban and rural residents are constantly upgrading.The demand for the dress and gift market is becoming increasingly diversified,bringing huge growth space for fresh cut flower consumption.The flower industry has an average increase of 38.8%Long-term growth is one of the most dynamic green sunrise industries in China’s current economic development.The flower industry is also constantly changing with the development of the times There are many excellent flower shop brands that have been loved and sought after by the public,"Fauvism","Rose Only","Flower Time" Time,etc.,the experience model and the concept are recognized.The consumer body of the fresh cut flower market is gradually changing:it has been eliminated from groups such as conferences and concierges.Expenses are shifting to family fast-moving and personalized fast-moving,from holiday consumption and occasional consumption to daily personal needs of the family.Everyday fast-moving,personality the strong demand for customized flowers is gradually changing the traditional business model of the fresh-cut flower industry.In the rapid development,some problems have been exposed,most flower shops have no brand awareness and lack the visual elements of the brand.The once brilliant flower shops also suffered from the aging of visual elements.quietly exiting.It is even more urgent that the lack of nationality of the flower shop,the profound and profound Chinese culture,and the long history of flower arranging.The tradition of flower ancestor ancestors,the birthplace of the custom flower arrangement art of ornamental flowers.But the lack of nationality in the flower industry today is very clear.show.Therefore,I encourage the author to think deeply and explore new channels.The core element of the country’s realization of the "Chinese Dream" is the revival of Chinese culture.Put forward the important value of originality,inheritance is the root of innovation from the source,the traditional culture gives the connotation of the times,which is the only way for the rejuvenation of Chinese culture.China should move from follower to lead in today’s era the leader,with deep cultural strength,promotes the value of Chinese culture to the world.New Chinese style is produced under such a background Health,has now entered all sectors of society,from the home industry that was initially involved,now it is bringing new benefits to large and small enterprises in various industries.Profits have attracted countless consumers.jewellery,catering,fashion design and other industries can be seen.The most fundamental characteristics of the new Chinese style It is the essence of culture,the in-depth understanding of traditional culture and customs through designers,the decomposition of traditional patterns,and the final research Reconcile with your own cognition.The resulting style.The foundation of the new Chinese style is Chinese culture,without which no new Chinese style.In addition to the necessity of cultural roots,the birth of the new Chinese style is also due to the rise of life aesthetics.Passing away,paying attention to the fullness of spirit,the desire for consumption and experience is escalating.With the rapid development of the flower industry,it is essential to shape the brand awareness of the flower shop.The extensive involvement of new Chinese styles has seen moreMany new presentations and success stories.Therefore,the visual design of the new Chinese style in the flower shop industry is that there is no ancient one in the flower shop brand.Innovative design from nowhere.It is the only way to create a famous flower shop.It is important to differentiate market flower shop brands and attract consumers.To the means.It is one of the channels for more extensive inheritance of traditional culture,and it also opens the door for Chinese floral exploration through visual channels.Let more people who love floral arts to explore and deepen the meaning of Chinese floral arts,and let more people understand Chinese floral arts.Finally let the Chinese floral art goTo the world.Go hand in hand with each floral style and open up a glorious future.The author will use the "He Hua Zhai" flower shop as a practical case.Through literature review,he will in-depth and carry out research on new Chinese style and current flower shop products.Brand characteristics,combined with personal understanding,re-creation.Create a brand new visual identity of the flower shop brand.