The Visual Image Design Of Yunnan Lily Flower And The Dissemination Of Cultural Science

After nearly thirty years of practice and exploration,the development of flower industryin Yunnan has become the largest fresh cut flower trading center in Asia and the largestflower planting and auction market in china.Yunnan’s unique geographical and climaticresources of Yunnan flower production and operation of the scale and market.As thedevelopment of Yunnan Province,the green industry planning and conception,Yunnanflower industry development and brand image is of great strategic significance,at the sametime for science education and publicity of visual image design,Yunnan flower culture hasbecome a very urgent and must face the problem.At present,one of the most importantflower products and industries in the development of Yunnan flower industry is the planting,management and brand building of Yunnan Lily flower.Can be said that the development ofYunnan lily,promotion,value and influence is the construction and development of YunnanFlower brand model and miniature,so this paper takes the visual image design and culturalscience Yunnan lily flower "as the focus of design and research,hope to build explorationand Research on the mode of the visual image design and the brand of the representativeflower industry bring demonstration effect,to provide a reference for the Yunnan flowerindustry overall brand image building and promotion.At present,Yunnan lily flower in cultivation,management,marketing and marketcomprehensive development in the country are leading and competitive advantages,however,decades of the development process of Yunnan lily flower planting enterprises,companies,cooperatives and other different levels of practitioners,the focus is moreconcerned about the construction of hardware base of flower planting,flower planting scalealthough large,but the overall market value is not high,the market above known YunnanLily Flower brand is not much,at the same time,many practitioners do not pay attention tobrand building is not clear and the visual image design for the lily flower how to do? At thesame time,for the majority of the target audience,their cognition of the lily flower is alsovery limited,for the understanding of the flower culture and how to select and tastingcognition are not clear,the level and depth of lily flower consumption and deficiency,based on this,this paper based on the Yu Yun South lily flower visual image design anddissemination of science and culture.Stand in the height of Yunnan the lily flower industryshape foreign brand image and visual image design,the concept of visual design and theoverall unity,and specific cultural content need to brand construction and connotation asthe basis,with lily flower culture form of science to guide the consumer culture cognition,hope from the cultural construction of the soft the development of Yunnan lily flower tomatch the market status,influence and value.