Research On The Language Style Of Image Propaganda Films

In today's era,the economic competitiveness of various cities is becoming more and more fierce as they speed up their development,and the competition of soft power is gradually being added to the analogy,and shaping a good image has gradually become an important image project for the development of various industries.As a way to promote the image,the propaganda video is gradually respected and valued by the public.More and more people realize the importance of image propaganda video,have begun to shoot image propaganda video.The popularity of the publicity video continues to increase,triggering people's thinking: as a kind of communication art short film,how to combine the two elements of sound and picture,how to handle the sound well,to achieve the best expression effect of the publicity video?This paper takes the publicity video of quzhou county campus football as an example,analyzes the sound characteristics required by different types of publicity video from multiple perspectives,explores the sound elements required,and analyzes and discusses the relationship between sound and picture as well as the artistic effect generated by sound from the perspective of aesthetics to guide the audience.