Strategic Research On Kunming's "medical Health Care Service Model" Under The Trend Of Healthy Aging

With the aging of the population,the problem of old-age care has become increasingly prominent.With the deepening of the reform of the health system,all public hospitals have cancelled drug bonuses,and all drugs have been sold at zero margins.These policy orientations make hospitals have to think about how to adjust services and add new services,and change and explore the development model of hospitals.In addition,with the opening up of new hospital access policies,many private hospitals,joint-stock hospitals,and Chinese-foreign joint ventures have sprung up,forcing public hospitals to break the "closed door" development model and rethinking the new direction of hospital development.Vigorously developing the "medical health care service model" is a way to solve the current population and old-age dilemma,and it is also a new idea for the development of hospitals.This study first understands the related concepts of "medical health care service model",uses literature analysis to analyze the development status at home and abroad,and then uses the strategic management of SWOT and PEST to compete based on the strategic positioning of the "medical health care service model" at XKH Hospital Analysis of the situation and macro environment,research on the strategic planning of the "medical health care service model" of XKH Hospital and put forward strategic planning recommendations from four aspects of operation management,financial investment,human resource management,and marketing.This study hopes to explore and determine the strategic model of the "medical health care service model" by analyzing the results.It is expected to provide decision basis and reference for the same type of hospitals in the stages of strategy formulation and implementation.