Digital Empowerment, Value Chain Optimization And Strategic Performanc

In the era of digital economy,digital technology is increasingly integrated with the real economy.The application of data resources and digital technology has brought output increase and efficiency improvement to traditional industries,playing an important role in the process of industrial digital transformation.In order to improve their competitiveness,more and more manufacturing enterprises begin to explore the path of digital transformation.How to use digital technology and data resources to enable the transformation and upgrading of traditional manufacturing enterprises has become a focus of theoretical and practical circles.Existing studies mostly analyze the performance results of digital empowerment from the perspectives of technological innovation,value co-creation,and organization theory.However,there is a lack of corresponding research on the gradual transformation and differential demand of digital empowerment mode,and the role of value chain in the process of digital enabling strategic performance growth.This paper takes Midea Group as the case study object,and explores the influence path of digital empowerment on enterprise strategic performance through vertical case analysis of Midea Group's digital transformation.Meanwhile,Balanced Scorecard is applied to evaluate the strategic performance of digital empowerment.The research finds that value chain optimization can be used as an analytical perspective to analyze the strategic performance improvement of digital enabling enterprises.At each stage of digital transformation,enterprises can realize precise optimization from the process of value chain to specific links and comprehensively improve their strategic performance by adopting different ways of digital empowerment with particular emphasis,strategically strengthening corresponding digital capabilities,and using the chain connection ability and self-organization ability of value chain.This paper deepens the research on the mechanism and path of digital empowerment,enrich the new interpretation of value chain optimization in the context of big data,and has certain enlightenment on guiding manufacturing enterprises to build digital value chain advantages and realize digital transformation.