Research On The Application Of Flat Illustration Style In The Design Of Dinosaur Cultural And Creative Products

China is rich in dinosaur fossil resources.With the development of domestic cultural industry and the increasing demand of the public for spiritual culture,it has brought an opportunity for the spread and development of dinosaur culture,and the field of cultural creation also has a place for dinosaurs.But the existing dinosaur cultural and creative products are mainly three-dimensional realistic,conservative and old style,lack of innovation,and do not meet the needs of the audience,it is difficult to cause people,especially young people's emotional resonance.Under the background of wide application of mobile electronic products and fast-paced society,flat illustration style has become an important design style for its simplicity,directness and lightness,which is loved by the younger generation.The author tries to combine the dinosaur elements with the flat illustration style,break the previous inherent three-dimensional image,develop the flat illustration style of dinosaur series cultural and creative products,and effectively expand the audience and influence of dinosaur cultural and creative products.Based on the research of flat illustration style and the concept development of cultural and creative products,this paper summarizes the performance characteristics of flat illustration style combined with specific cases;By investigating the audience and the market of cultural and creative products,the paper explores the design value of flat illustration style in dinosaur cultural and creative products;Finally,the paper makes a comparative study on the current situation of cultural and creative products development of domestic key dinosaur theme museums and theme parks,summarizes the design application rules in the development of dinosaur cultural and creative products in Zhucheng,and carries out the design and development of dinosaur cultural and creative products in Zhucheng combined with the rules.Thus,it complements the application of flat illustration style,further proves the feasibility of applying flat illustration style to dinosaur cultural creative design through practice,continues to expand the influence of dinosaur culture in Zhucheng,and has a certain positive impact on the development of urban culture and paleontological culture.