| After the opening of China’s door to the world,China’s social economy has undergone significant changes compared with the previous one,and its national living standards have also been greatly improved.At the moment,people’s market demand and consumption demand have changed to a large extent.With the support of national policies,various sunrise industries are rising rapidly,and tourism has also taken the first step of development.As a sunrise industry in the world,tourism industry has grown into an important contribution to the world economy.In the tourism economy,tourism cultural and creative products are an important driving force to promote the tourism economy,and will also be the leading role in the future development of tourism economic industry.At the same time,with the continuous development of tourism industry,tourism cultural and creative products have become the focus of people’s attention.However,there are still many problems in the development of tourism cultural and creative products,which are simply applied to homogeneous souvenirs with poor cost performance and no sense of innovation.Therefore,more attention should be paid to how to combine the regional culture of tourism cultural and creative products with real life,and how tourism cultural and creative products can maximize the interests of the local tourism industry.The purpose of this paper is to study the innovative research of AI illustration design on the image design of Shuihu cultural and creative tourism products under the concept of consumer psychology and products.Through the understanding of Shuihu culture,the combination of image visual elements and AI illustration is extracted from it to design local cultural and creative products with local cultural characteristics,reduce homogenization,and provide ideas and innovation for tourism destinations to launch cultural and creative products that meet the needs of the times Research.There are five chapters in this paper,mainly starting from the consumer psychology and product theory,then generalizing the theory of tourism to the practice and application of AI illustration design,summarizing the innovative research in the tourism cultural and creative products of today’s era by integrating AI illustration with the regional cultural elements of Shuihu,and introducing new forms and new designs to stimulate consumers’ consumer psychology,so as to attract the masses of people The masses.First of all,starting from the theory,after the investigation and research,fully understand the background,development status,market and consumption demand of the current tourism industry.Through the research on the design cases of cultural and creative products at home and abroad as well as the development status and demand trend of Liangshan cultural and creative products,this paper summarizes the design concept of cultural and creative products and the existing problems and solves them.Secondly,from the perspective of design,after the full investigation in the early stage,summarize and analyze the regional characteristics of Liangshan,design positioning,design concept,design innovation of Water Margin cultural and creative products,summarize and summarize the unique scenic spots,customs and culture,extract the visual elements with the characteristics of Water Margin and carry out innovative design.Finally,from the perspective of creative practice,AI illustration design combined with regional elements to design unique cultural and creative products,better create the brand advantage of Shuihu tourism cultural and creative products under the consumer psychology and product concept,and increase the strength of regional economic development.In short,in the current tourism industry,tourism cultural and creative products are becoming more and more important,so designing innovative cultural and creative products is an essential thing,which also plays a great role in promoting the development of regional culture,local economy and related industries.Starting from the concept of consumer psychology,this paper uses AI illustration to do innovative research on Shuihu cultural and creative products.Part I: consumer psychology and cultural and creative products Part II: "Ai illustration" and design of tourism,culture and creative products The third part: the development status and demand trend of Liangshan cultural and creative products.The fourth part: the innovative design of AI illustration in Liangshan cultural and creative products.The fifth part: the influence of AI illustration design on the image design of Shuihu cultural and creative products. |
