A New Type Of Tea Design Based On The Consumer Demand Of The Post-95s Generation

As a country of tea origin and a big country of tea,the growth of tea output does not match the corresponding consumption volume,which leads to the development problem of oversupply in China's tea market.How to solve the problem of overcapacity has become a tea consumption market and tea enterprises to solve the problem.Under the promotion of consumption upgrade,the new tea has been developed after several iterations and gradually integrates with the original leaf tea market,with the demand for original leaf tea increasing year by year.While new teas are growing rapidly,they are still just a fraction of the overall size of the tea market.This problem is caused by the limitations of both traditional and new tea markets.Therefore,the market gap between traditional tea and new tea has become a broad potential market and development opportunity for new tea.The rise of new consumer groups has injected more vitality into the consumer market,and this group of people has the consumption power that cannot be underestimated.From the perspective of tea consumption market,it is of great significance for the future development trend of China's tea market and relevant enterprises to make brand development plans to pay attention to and analyze the consumption psychology,consumption behavior and consumption demand of "Generation Z" people.The post-1995 generation is the main consumer group in the new tea market,accounting for nearly 70% of the market.In terms of consumption frequency and consumption expenditure,the post-1995 generation has a considerable consumption of new tea.At present,the post-1995 generation has some differences in the consumption of new tea drinks.In the future,the consumption demand of the post-1995 generation will have a profound impact on the development trend and direction of the tea market.By carrying out targeted design research and practice for target groups,a set of effective design-oriented product innovation methods is explored,which has certain guiding significance for the economic development of the tea market.In the design practice,the product is redefined and the product composition framework is systematically constructed.Dig Chinese traditional culture element,establish sense symbol,build brand value.Based on the needs of emotional experience,the company innovates the way of tea drinking experience,and finally outputs the design solutions of new tea products.