Innovative Application Of Zodiac-themed Souvenir Series Design

Since the 1990s,the rapid economic development and increasing living standards have given birth to the development of cultural and creative industries.Driven by the trend of globalization,the cultural and creative industry is booming and has become a new way of cultural communication.China is known as the country of etiquette.As the saying goes: "come and never go indecently".The hand gift carries the sustenance of the feelings between people and promotes the traditional Chinese virtues.Souvenirs are gifts for relatives and friends after returning from a long journey.It is also a yearning for relatives and friends by travellers from other countries,and it is also a vehicle to spread the traditional Chinese "ritual" culture in international exchanges.In the innovative design of souvenirs,it is not difficult to see that the design of this product is the most forward-looking in the developed areas of my country's tourism industry.Various production methods are used to draw the local food and scenic spots on the packaging of the souvenirs with different techniques,and a lot of ingenuity is also used in the layout design and packaging structure design of the gift box.The visual symbols of the Chinese zodiac are the hot focus of Chinese art and design circles.From packaging design to visual poster design,there will be novel zodiac shapes appearing.This article takes the cultural characteristics of the zodiac and the uniqueness of its visual symbols as an entry point,trying to obtain materials that are beneficial to the packaging design of modern innovative products from the cultural connotation and cultural heritage conveyed by the zodiac,while exploring Chinese traditional culture and modern innovative industries And conduct practical research in the process of consideration.Discuss the characteristics and aesthetic connotation of the Chinese zodiac's visual symbols.On the basis of the former research,the design will further analyze and compare the current situation of the Chinese zodiac's visual symbol design,promote the development of its derivative products and conduct useful theoretical discussions.