Study On Campus Tourism And Image Design Of Campus Culture In The New Era

"Culture is the soul of tourism and tourism is an important carrier of culture",which is concluded in The Implementation Opinions on Promoting the Integrated Development of Cultural Tourism.Promoting the integrated development of cultural industry and tourism has become an important construction policy and trend of The Times.As a high-quality spiritual food and tourism resources,campus tourism has become a normal group behavior under the dual effects of "education fever" and "tourism fever".Under the background of cultural and tourism integration,the research on the image design of campus culture is from a new research perspective,based on the new social environment,by promoting the development of campus cultural tourism,and then through tourism to play a variety of functions,such as campus culture education,inheritance and entertainment,to promote the construction of socialist spiritual civilization,and achieve the purpose of "protecting and enlightening the country and vibrating the society".This paper makes a systematic study of the campus cultural image design by means of literature research,field investigation,case analysis,systematic classification and other research methods.First of all,through the collection and collation of literature,this paper combs and defines the theory of campus cultural image design,investigates five universities in Chongqing University City as the space scope,and summarizes the general situation of campus tourism from three aspects of tourism subject,tourism object and tourism intermediary through questionnaire,structured interview and observation.On this basis,it is inferred that campus tourism is the external force and touchstone of campus cultural image design,thus providing a logical basis for the study of campus cultural image design from the perspective of campus tourism.Then,by case analysis,the content and type of campus cultural image design are summarized based on the construction experience of campus cultural image of Sichuan Academy of Fine Arts,Chongqing Medical University and Chongqing University.The characteristics of the campus cultural image design in the new era can be summarized as The Times of the theme,the specificity of educational ideas,the inheritance of historical context,the diversity of artistic techniques and the universality of cultural identity.Then it analyzes the value created by the campus cultural image through the whole dynamic aesthetic process of campus tourism,and concludes the complete flow and design touch points of campus cultural construction design through combing the above mentioned design contents.Finally,the main factors that affect the realization of the value of campus cultural image design are summarized into four aspects: design environment,design concept,design skills and public opinion publicity,and the specific ways to realize the value are proposed.Therefore,this paper summarizes how to realize the value of campus cultural image by combining with campus tourism.The design concept of the combination of campus culture design and campus tourism is top-level design and people-oriented,and its development direction is aesthetic campus culture,thematic expression content and diversified art forms.It is proved that the approach to realize the value of campus cultural image design in the campus tourism of Cambridge University is reasonable.Based on this,this paper puts forward some suggestions on the design direction of campus culture image of Chongqing University.