Research On Business Strategy Of KNK Automotive Electronics Company

With the continuous improvement of the quality of life of Chinese residents,the automobile has become a mass consumer product and its sales scale in China has been continuously expanded.In recent years,due to the increasing demand of the auto market,the auto parts industry has also formed a great pull.Under the background of the gradual deepening of global economic integration trend,production and sales of auto parts also should be integrated into the global market competition,more foreign manufacturers to be able to have more in-depth understanding of China’s auto parts,auto parts imported from China,especially after the implementation of the new energy policy in our country,in the electronic technology and intelligent technology matures,auto electronic and intelligent has become the industry highlands,this will make our country automobile parts market formed a chain reaction,and gradually to the direction of the electronic and intelligent transformation and development.In this study,with KNK automobile electronic company as research object,based on the internal and external environmental analysis,which is formed by the management strategy of the implementation of enterprise and taking these strategy pursued on the basis of analysis,SWOT matrix method,porter model and the basic strategic choice,management strategy model is currently facing the automobile electronics company,the essay discusses the opportunities and challenges,and based on the clear the strategic choice of the enterprise,eventually to KNK automobile electronic company business strategy to be clear.This paper argues that,in view of KNK automobile electronic company should strengthen the internal development of new technology,strengthen the building of enterprise culture at the same time,the optimization of resource distribution,and the organizational structure optimization,based on the various aspects of reinforcement,surrounding the market continuously strengthening the management idea,in order to promote KNK automotive electronics companies in business strategy choice more scientific,thus to obtain a more long-term development.