Research On The Layout Strategy Of County Commercial Complexes Based On The Intensification Of Interests

With the transformation of national urban development strategy,the construction of small towns has become a trend.As the carrier of economic activities of small towns,the county commercial complex is not only the representative of regional economy,but also the symbol of regional cultural life.With the improvement of people's economic living standard and the continuous development of life mode,citizens have put forward higher demands for the quality of daily life.The commercial complex of the county plays an important role in the regional vitality,traffic experience,quality of life and even aesthetic experience of the plot.A reasonable layout of the county commercial complex can not only promote the vitality of the later operation of the commercial space,but also promote the adjustment of the industrial structure of small towns,which is the necessary way to alleviate the contradiction between the regional land shortage and the rapid economic development.At present,the layout design of the commercial complex project in the county is facing many challenges.Previous studies focused on the design specifications of commercial projects,operation management,the relationship between business organization and layout,the management of space utilization efficiency,and the relationship between streamline and urban traffic.In addition,in terms of the current comprehensive business situation of domestic County,many projects are facing a lack of vitality due to improper design after development,resulting in idle.The basic reason is that the design of commercial projects in the county town is not related to the actual problems and needs in its own area.Therefore,the theoretical research on the overall layout design of the county commercial complex is extremely necessary.It is an urgent problem to enhance the spatial activity through reasonable design means.This topic mainly chooses to study the plane layout design of commercial complex from the angle of interest intensification,through the study of successful cases and theoretical practice,as well as the analysis of the problems existing in the commercial Comprehensive manifestation of our country.Starting from the actual interest needs of the interest groups involved in the commercial projects,this paper discusses the practical problems existing in the developers,shop owners,social benefits,consumers and management organizations.On the basis of the existing commercial complex layout design,it adds the interest indicators of the interest groups related to the commercial projects as the evaluation basis,and summarizes the relevant design strategies Improve the feasibility of commercial complex plane layout design,and the application of this design method for in-depth exploration.In order to expand the vitality of commercial space operation,improve the overall use function of the plot,strengthen the radiation of regional economic benefits,comb out a clear and efficient,diversified and complex layout design vein of County commercial complex with the goal of regional interest intensification.In a word,the paper constructs the framework of the intensive County commercial complex layout design method based on the relevant indicators of the interest body,and comprehensively studies the feasibility evaluation standard of the county commercial complex design.The evaluation method of benefit index can be widely used in the development and design of commercial complex projects.This method provides a new theory and method for commercial complex design.Through the intensive treatment of interests,the paper summarizes the design strategies of the layout design of the county commercial complex,including the use of spatial functions and the connection of traffic modes,effectively expanding the ideas of commercial project design,so as to realize the continuity of commercial projects.Finally,taking Zhenghao commercial complex in Baihe County as an example,this paper introduces the general situation of the project,the influencing factors and the scheme design based on the benefit index,hoping to provide some reference and reference for the future construction of this kind of County commercial complex project.