Research On Customer Relationship Management Of Sichuan Huagou Housing Industry Co., Ltd

With the intensification of market competition,enterprises find that the traditional marketing model can not meet the continuous development needs of enterprises.Domestic enterprises must explore a new management idea and method to enhance their core competitiveness.Customer relationship management has become the focus of attention of enterprises.In essence,the implementation of customer relationship management is a systematic project of the enterprise.CRM and ERP combine data capture and research to make enterprise management evolve into an organic cycle related to all departments of the enterprise,providing a good reference standard and strong guarantee for its strategic decision making.Although the development time of CRM is relatively backward in China,there are still many problems to be further explored,but it makes enterprises occupy a more favorable position in the market competition,so it is recognized by the business community.As a company,the core business of Sichuan Huajian Residential Industry Co.,Ltd.is to produce prefabricated components.In the increasingly fierce commercial competition,the original enterprise management method has been unable to keep pace with its rapid development.In addition to the efficient use of external resources,the introduction of CRM can also enhance the market’s ability to respond to the market,and play a powerful role in the establishment of corporate customer-oriented philosophy.This paper combines the management facts of Huajian’s residential construction,combines the company’s customer relationship management thinking,conducts in-depth research on the actual situation of its management,and combines the company’s industry characteristics,relying on the customer’s repeated purchasing behavior to enhance its competitiveness.It can be seen that this paper closely follows the customer groups at different stages of development such as potential,response,relationship,and loss,and manages it purposefully,and combines dynamic research,data mining,and customer satisfaction testing to comment on technical methods.The enterprise customer service process and marketing realization have been redesigned,based on process improvement to improve the company’s control,and the company’s CRM-related opinions have been put forward,which has guided the direction of enterprise customer management and provided a good reference.Standards have played a reference for the introduction of CRM in peer companies.