Research On The Development Strategy Of Z Environmental Technology Company

The strategy chosen by the company determines the future development of the company and the height of its value realization.In recent years,with the increasingly fierce market competition environment,modern companies are facing strategic transformations.Only to break through the existing shackles,in strategic decision-making and management Only by grasping the mainstream trend and making more scientific and reasonable strategic planning and deployment can we fully demonstrate our own advantages in the more severe market competition,improve the core competitiveness of the company,and reflect the strategic value of the company.As a representative enterprise in the field of environmental technology,Z company firmly grasps the main development direction in the future in the increasingly fierce market competition,highlights its core competitiveness,and continuously expands and strengthens the company's core business of clean filter materials.The foundation further develops in the business areas of new energy utilization,new material development,waste gas and water pollution control.Therefore,this article takes Z company as a research case,combined with the company's strategic status,comprehensively uses PEST analysis,Porter's five forces model,and SWOT analysis to comprehensively analyze the Z company's macro environment,industry competition pattern,and internal resources and capabilities.Analyze the company's strengths,weaknesses,and face opportunities and threats,and find that the company's internal strengths are relatively greater than its weaknesses,and the opportunities in the external environment are stronger than the threats and challenges it faces.Therefore,company Z should adopt SO strategy(growth strategy),make full use of its own advantages and development opportunities,to formulate a scientific and reasonable strategy implementation plan,and implement it in three aspects: short-term,mid-term and long-term.First of all,short-term strategic development goals should be based on "stability" and avoid rushing for success.The focus is on improving the system and mechanism,optimizing the governance structure,and focusing on the company's main business with a more complete strategic management and operation mechanism.In the process of optimization and transformation Enhance the company's core competitiveness;secondly,the medium-term strategic development goal should be based on "precision",focus on the innovative research and development of environmental technology,fully promote the transformation of scientific and technological achievements,and improve the company's core competitiveness in the field of environmental technology;finally,the long-term strategic development goal should be Based on "combination",using the good foundation laid by the optimization and adjustment of the company's system and mechanism and the transformation of business focus,as well as the important driving force provided by the continuous innovation and development of environmental technology,diversified integration to create the company's new business coverage of the environmental service ecosystem and form a company strategy Brand,and use the "Internet + environmental protection" integrated development model for market promotion to achieve the company's long-term sustainable development.