Research On The Problems And Countermeasures Of Cigarette Market Supervision In QD District Of Xianyang City

Tobacco industry sustained and healthy steady development in the past few decades,safeguard the interests of consumers and made a great contribution to national tax,state as the main body,regulation and management of cigarette market regulation continuously explore practice,with the change of the cigarette market environment,the emergence of new electronic cigarettes,the advent of the era of big data information,the traditional industry,especially the monopoly of the tobacco industry has brought the huge challenge,the transformation of cigarette brand and cigarette market saturation,using the Internet and other high-tech means the occurrence of illegal act,has prompted the tobacco industry is facing unprecedented development dilemma,Traditional cigarette market supervision mode have been unable to adapt to market changes,cigarette regulation and market demand,to build harmonious society,the contradiction between customer service growing,restricts the cigarette market regulation effect,influence the cigarette market healthy and stable development,be badly in need of cigarette market regulation space,find out can meet the demand of modern market regulation strategy.QD district of Xian Yang city is located in the northwest inland region,where the environment is relatively closed and the legal concept of personnel is relatively backward.With the economic development and personnel flow of Xian Yang city,illegal behaviors in the market are constantly being renovated,and illegal cases are emerging in an endless stream.Therefore,the cigarette market of Xian Yang city is in urgent need of effective supervision mode to improve the efficiency of market supervision.This article through to the Xian Yang main districts of QD area of tobacco and cigarette market supervision level analysis,cigarette market regulation to QD area as the research object,in reference to domestic and foreign advanced cigarette market supervision mode,on the basis of found QD loopholes and defects in cigarette market supervision,regulation of QD area identified existing cigarette and discusses the improvement,in combination with the practical situation of the QD cigarette market supervision mode optimization measures are put forward,improve the QD area cigarette market regulatory system,to adapt to the change law of modern cigarette market to ensure the normal order of the cigarette market,healthy and steady development.This paper based on the research background and research significance,through the analysis of domestic and foreign regulatory status and market failure theory,,externality theory,stakeholder theory,in combination with the practical situation of QD area,summarizes QD area cigarette market supervision status and existing problems,the main existence cigarettes illegal circulation intensified,Internet,express illegal cases increased,lack the supervision law enforcement ability,unlicensed regulatory difficulties,retailers consumer legal awareness is weak,and the functions of the government departments with such problems as inadequate.Secondly,the reasons for cigarette market supervision in QD area are further analyzed.According to the meaning of cigarette market supervision,the influencing reasons are divided into internal reasons.The effect of internal monopoly supervision and management is poor;The regulatory approach is conservative and backward;The relationship between regulatory bodies is chaotic and lack of communication.External reasons:changing consumer behavior and habits;The legal concept of consumer retail households is weak;Consumers retail households independent supervision consciousness indifferent;The distribution of goods is unreasonable.Finally,according to the current situation of tobacco industry in QD area,after repeated investigation and in-depth exploration,the following specific countermeasures and Suggestions are proposed on how to improve the effectiveness of cigarette market regulation in QD area.To innovate regulatory methods and improve the regulatory system;Improve the internal supervision and early warning mechanism;To raise legal awareness and strengthen publicity of law popularization;Coordinate with government departments to manage information sharing.The conclusion is drawn at the end of the paper.The shortcomings of this paper are pointed out.