Research On Diversification Strategy Of XN Energy Co., Ltd

Petrochemical products are important basic raw materials for the development of national economy,with huge market demand.China's resource endowment is short of oil and gas,and relatively rich in coal.Therefore,due to the constraints of oil and gas resources,China has a high degree of dependence on foreign countries.The development of coal chemical industry can not only give full play to the advantages of China's coal resources,dissolve the excess capacity of coal,make efficient use of coal resources,but also be a beneficial supplement to petrochemical resources.However,with the gradual increase of coal chemical projects,in recent years,the state has increased the regulation and control of disorderly expansion of coal chemical production capacity,from unrestricted in 2006 to strict restrictions in 2009,to the development of coal chemical industry and deep processing industry in 2018 in the direction of large-scale,small-scale and Park oriented,and established strict scale access threshold.From the perspective of long-term development,the cost advantage and fine management of coal chemical industry are more competitive.Combined with the current energy policy and the development situation of coal chemical industry,the development of traditional coal to methanol enterprises not only faces opportunities such as effective utilization of coal resources,rigid market demand,complete industrial chain,but also challenges such as overcapacity,safety and environmental protection management and control,market competition,cost increase,etc.In recent years,with frequent safety and environmental protection accidents and continuous high-pressure safety and environmental protection management of the government,coal chemical enterprises,as the key management enterprise of safety and environmental protection,how to develop in the future is a key issue for enterprise management.This paper focuses on the development strategy of XN Energy Co.,Ltd.,a large coal chemical enterprise.Firstly,this paper summarizes the current development of coal chemical industry,and puts forward the research purpose,significance and research ideas of this paper.Combined with the relevant theories of development strategies at home and abroad,based on the theoretical research basis,using PEST analysis,SWOT analysis and other related analysis tools,this paper analyzes the macro external environment and internal environment of XN Energy Co.,Ltd.,finds out the advantages and disadvantages of XN Energy Co.,Ltd.,as well as the opportunities and threats faced by xn Energy Co.,Ltd.through thorough analysis of the overall development situation of XN Energy Co.,Ltd.,according to the Based on the research and analysis results,the development strategy of XN Energy Co.,Ltd.is preliminarily formulated,and the diversified strategy of XN Energy Co.,Ltd.is concluded.Finally,in order to ensure the implementation effect of the company's development strategy,this paper puts forward the key links that should be paid attention to in the process of strategy implementation and a number of guarantee measures for strategy implementation,so that xn Energy Co.,Ltd.can develop continuously and better in the increasingly fierce industry competition environment and high-pressure policy environment.The research in this paper not only helps xn Energy Co.,Ltd.to improve its benchmarking position in the industry and the company's sustainable business development,but also helps other companies in the coal chemical industry to provide reference and reference when formulating development strategies,which has strong guiding significance.