Research On Enterprise Investment Behavior And Development Strategy Under The Background Of Overcapacity

Excess capacity is a common problem in Chinese manufacturing industry,including the iron and steel industry,as well as a common economic phenomenon in the market economy.Iron and steel industry as the fundamental industry of national economy,technology,capital,resources,energy and labor intensive industry,but at the same time,it is most serious overcapacity,one of the largest industry,has attracted from central to local,from academia to enterprise attaches great importance to and pay close attention to.In view of this,in this paper the author’s preliminary master professional knowledge and for many years engaged in the advantage of the financial industry,the expansion of the general analysis framework of in the past,the study on the problem of excess production capacity and innovation from the micro perspective of individual enterprise financial situation,capital structure,investment behavior and development strategy,focus on the capacity to resolve the key problem of excess proposed unique insights.In order to make the research more realistic problems,this paper selects the typical industry overcapacity in the steel industry as the research object,and takes Chongqing Iron & Steel Co.Ltd.as a case study of overcapacity,by comprehensive analysis,comparative analysis,inductive inference method,combing to produce a surplus of enterprise causes,formation mechanism and excessive investment in the problem of overcapacity the influence,through the empirical analysis of business data companies and SWOT on the operation and development of the enterprise strategic analysis,reveals the general rules of enterprise investment behavior of overcapacity and strategic management,and puts forward some countermeasures and suggestions have certain theoretical and practical significance,with a view to China’s iron and steel industry overcapacity resolve conflicts the iron and steel enterprises,provide the basis for improving the efficiency of decision-making and strategic management.