Research On Optimization Of Network Public Opinion Under Big Data Vision

With the rapid development of the Internet and information technology industry,the update of mobile communication equipment and generation alternation is also accelerating,data and information are everywhere,and the application channels of big data technology have become more extensive.Now,the public is used to expressing their views and attitudes online,paying attention to and participating in major public events in political,economic,cultural and social life,but the Internet information spreads faster than traditional media.The author chooses to explore the theory of network public opinion and change the passive management of network public opinion from decentralized management to comprehensive network.Based on the life cycle theory,this paper analyzes the evolution of domestic network public opinion governance strategy,the comprehensive governance characteristics of network public opinion under the threshold of big data,the case analysis of "The missing Hangzhou woman of classic online public opinion" in 2020,combined with the current situation of the comprehensive governance strategy of network public opinion under the threshold of big data.On this basis,the author uses the crisis management theory and combines the current situation of the big data public opinion network public opinion comprehensive management strategy,and analyzes the challenges in three aspects: the network public opinion big data prevention strategy;the second is the network public opinion big data supervision strategy lags behind;the big data enabling public opinion management strategy is blocked.To sum up,optimizing the comprehensive management strategy of network public opinion by big data perspective mainly focuses on improving the data prevention and control strategy of network public opinion,improving the data supervision strategy of network public opinion,optimizing the strategy of big data enabling network public opinion,so as to grasp the pulse and situation of public opinion and promote the harmonious development of society.