Study On The Impact Factors And Countermeasures Of Track And Field Events Market Development In China

In order to advance development of track and field sports event's market better and quickly, promote track and field sports popularization and enhancement in China, this paper conducts the deep study on present situation and impact factors of track and field sports event's market in China. It will have important academic meaning and practical value to understand the present situation, verify the impact factors, fill the research blank, rich the research content about track and field sports event's market development, full display the function of market development and further develop or prosperous track and field sports event's market.Adopt methods of literature material, questionnaire, interview ,investigation, computer explanation, logical analysis etc, analyzed present situation of track and field sports event's market development from three aspects as the track and field sports event resources, the sources of fund, market development dynamics and the speed, and explained the factors restricted track and field sports event's market development from the aspects in track and field sports level, government or the related department Value degree, and so on .The findings of study indicate: Chinese track and field sports events resources is fruitful, market development has big development opportunities, but the sports events operation sources of fund is insufficiency, market development's dynamics is small, the speed is slow. The impact factors of Chinese track and field sports event's market development are track and field sports level whole is not high, track and field sports project characteristic restraint, low attention degree in track and field sports events, dull ticket sale of track and field sports events, not booming supports of track and field sports events, sports event broker factor restriction, organizational work of track and field sports events is unsatisfactory, packing plan of track and field sports events is disadvantageous, audience foundation of track and field sports events is weak, restrain of track and field sports competition system, related laws and regulations of market development of track and field sports events are not perfect, low value degree of government or the related department, and so on.Countermeasures of market development of track and field events include: hold the opportunity and raise the track and field sports level diligently; continue to advance track and field sports competition system reform and strengthen program arrangement of track and field sports events; improve organizational work of track and field sports events and enhance service consciousness; popular track and field sports knowledge and ramming audience foundation of track and field sports events; excavate culture connotation of track and field sports and innovate packing idea of rack and field sports events; strengthen sports events broker organization construction and take seriously to train professional personnel of sports events; deepen track and field management system reform and establish the perfect of related laws and regulations, and so on.