Research On Marketing Strategy Of Sichuan D Training Institution

As the living standard of Chinese residents is getting better and better,parents pay more and more attention to their children’s education.Sichuan Province is a populous province,so the pressure of students in Sichuan Province to enter a higher education is very heavy.In addition,the teachers in some full-time schools have uneven abilities,and it is difficult to meet the learning needs of each student.This also stimulates the offline K12 education and training in Sichuan Province.The rapid development of the organization.This article analyzes the internal and external environment of D training institutions by consulting a large amount of literature and marketing theories,using the PEST model and the "Porter’s Five Forces" model,and digs out the truth about how parents enroll their children for tutoring classes through questionnaires and in-depth interviews.Demands,parents’ impression and satisfaction with D training institutions and the problems of D training institutions.And use the STP theory,through market segmentation,select the target market,and finally come to the conclusion that the market positioning of the D training institution is your door-to-door methodical teaching guidance and progression planning tutor.And according to the positioning and status quo of D training institutions,using 4P marketing theory,summarize effective marketing strategies: adopt market sinking strategies in the product sector,create long-term education planning services and improve teaching service strategies;based on the price section Different products adopt flexible price strategies,and also consider customizing different price systems according to different regions;in the channel segment,the channel segment is mainly used to make good use of online channels,cross-industry cooperation and B-end government procurement;in the promotion segment,Do a good job in network promotion,cooperation with the community,and promote the branding of D training institutions to build a younger brand,so as to attract more young parents’ attention to the brand.