A Study On Marketing Strategy Optimization Of AS Educational Training Institutions

With the continuous progress of The Times,the market economy of China is accelerated developing and increasing,and education has always been an important issue closely concerned by the general public.The healthy growth of the next generation is also the focus of the whole country,which indirectly promotes the investment of families in training and education.Government pays more attention to the healthy and orderly development of private education.Under the background of a series of laws and regulations issued,private education brands have ushered in unprecedented development opportunities.Training institutions are faced with considerable market competition.However any industry in the actual development process will not be plain sailing,and although the country for private education institutions issued many relevant laws and regulations,to promote the development of it’s under the influence of various factors,the operation of local education institutions still encounter many problems and obstacles,the reason may involve the external environment of macroscopic Angle on policy content is not sound,can also be run by the local education training institutions the internal management and capital operation,etc.This paper based on the STP location theory and 4P to 4C-4R the depth of the combination marketing theory analysis,and combining with the SWOT analysis on the AS education training institutions under the background of the current society faces macro marketing environment,As well as the marketing of the organizations back to system analysis and research,points out that the existing courses AS education institutions in the form of a single boring,after-school service process design complex,the price is not reasonable,marketing are not up to the standard of the targeted all sorts of problems,such as the use of 4P to 4C to 4R marketing theory,Put forward the pertinence and maneuverability strong specific marketing strategy,improve the training company marketing plan,such as reasonable enhance agility course,effective form rich class service,using a simplified service process,scientific and reduce management costs,branding,Cooperation Image,marketing,this paper puts forward some Suggestions in view of the education market AS education institutions industry marketing strategy implementation progress,strategic support and technical support measures include security,financial security and human resources guarantee.