Research On Hupu Sports Basketball Community Fans From The Perspective Of Identity

With the development trend of cultural diversification and economic globalization,basketball has gradually developed from an ordinary sport to a sport full of cultural added value and commercial value.As the world’s most ornamental and mature business league,the NBA is becoming more and more popular.It is sought after by basketball fans all over the world.There are nearly 150 million basketball fans in my country,most of whom are NBA league fans.However,due to geographical divisions,it is often difficult for basketball fans to find their like-minded friends in real life,so they will find like-minded friends through the Internet.Golfers,seeking identity recognition.With the popularization of mobile phones and mobile networks,APPs such as Know Ball,Live Bar,Tencent Sports,and Hupu Sports have seized this opportunity and used the interactivity of their basketball community to become a gathering of basketball fans for communication and interaction.land.Hupu Sports was first established in Chicago,USA in 2004.As the earliest sports forum in China,it has attracted a large number of basketball fans to gather here and become a domestic basketball fan online through a large number of foreign first-hand sports news translations and the convenience of forum exchanges.The first choice for communication.This article takes the Hupu Sports APP basketball fan group as the main object of this research.The research method is mainly based on observation and interview methods,and the research on the fan group is based on identity.Research has found that interest is the basis for the formation of basketball fan groups,and the community provides fans with an interactive social space and a sense of belonging.At the same time,basketball fans achieve identity recognition through active production and consumption,and individual identity recognition eventually becomes the basis of group identity.It is precisely because these basketball fans actively use the media and subtly completed the identity construction in the interaction.At the same time,the active communication of the fans has promoted the gradual growth of the Hupu APP basketball community to a certain extent.This article uses the audience’s identity theory to focus on how basketball fans can complete the construction of self and group identity through different ways,as well as the reaction to the fans after the identity construction is completed.Based on the theory of identity,the article is mainly divided into four parts for discussion.The research origin,research status and research design are completed in the "Introduction".The first chapter "Hupu APP Basketball Community and Fanqun Portraits" roughly sorts out the development process,internal structure,and the general situation and settings of the basketball sector,and Portrait of a crowd using Hupu sports.Chapter 2 "The Motive Mechanism of the Formation of Hupu Basketball Fans and the Achievement of Identity" focuses on the analysis of the dynamic mechanism of the formation of Hupu fans and its strengthening of identity,and how fans can achieve success through active production and consumption.Individual identification to the achievement of group identification.Chapter 3 "The Boundary of the’Miscellaneous’,Status Symbols and Their Impact on the Community" mainly summarizes the basic characteristics of the Miscellaneous after the completion of the identity,and also explores the practical activities and countermeasures as an individual after the identity is established.The influence of fans.