| Researches on “social identity” has always been one of the top issues of various sphere of learning.It is of practical significance to explain the presentation of regional fan group culture in today “s media environment,to explore how sports culture represented by fans and professional football can be recognized among sports fans in a region,to effectively promote the development of fan culture,to attract more fans to attract more people to participate in sports,to promote people “s physical and mental health and all-round development,and to promote the development of spiritual civilization through football and even sports.The foundation of the We Chat groups makes football fan groups more popularized and open to the public.The We Chat Group “Hohhot FC”,which is made up of football fans,is such a kind of virtual cyberspace formed by the combination of geography and interest.This paper will use the interactive ritual theory and identity theory,starting from the four elements of the ritual formation in Randall Collins” interactive ritual theory,to study how the Hohhot fans We Chat group “Hohhot FC” can form the construction and identity of the dual identity of the fans and citizens in the group through the interactive mechanism.Based on this purpose,combined with the development of football and sports culture in Hohhot,the author intends to propose the following questions :(1)How users of the We Chat group “Hohhot FC” present their sports fan identity and citizen identity;(2)How does Hohhot FC We Chat group form users “ recognition of sports fans and citizen identity through interactive rituals;(3)What are the results of the identity formed by the users of the Hohhot FC We Chat group in social practice.Starting from the interactive ritual chain,this study analyzes how “Hohhot FC” fans use the existing fan cultural symbols to establish a system of Hohhot football and fan culture,and use it in the interaction of fans.Through different interactive ceremonies,fans strengthen the dual identity of the club,Hohhot people and fans.Through the induction of fans” cultural symbols,the analysis of typical interactive cases can be seen.In the “Hohhot FC” fan group,through the push and dissemination of opinion leaders in the We Chat group,the representative of fan culture rooted in the sports arena.Through cyberspace interaction and interpersonal communication,the fan group gradually establishes its virtual identity,completes the psychological identity of the identity,and completes the positioning and cognition of the role of self-fans.In the “Hohhot FC” fan group,the group”s self-identity mainly relies on the construction of social identity to establish the group “s position in society,and then maintains this group and social relations through the establishment of collective memory.Based on the analysis of Hohhot football fans” culture represented by “Hohhot FC”,this paper intends to analyze the identity path of Hohhot football fans to Hohhot and football clubs in Hohhot,aiming to provide some thinking and reference for the future construction of Hohhot sports culture. |
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