Research On E-sports Fans Community Based On Interactive Ritual Chains

In recent years,with the development of network technology and policy support,it began to widely appear in front of the public.Once the entertainment activities have become one of the sports events of the Asian Games,and gradually get rid of the image of "not doing business".As a new economic industry,E-sports in the post epidemic era,as a new mode of digital sports,is forging ahead and showing vigorous vitality and influence.After years of development in China’s e-sports,not only the league system of scale system,but also the fan community with increasing activity are emerging in the interactive field full of emotional communication,which has become an important force to promote the development of E-sports.In the Internet era,with the popularity of fan culture and the expansion of fan scale,the theory of interactive ritual chain has also been given new significance.In order to study the interactive behavior of fan community in emerging industries,it can also effectively supplement the expression application of interactive ritual chain theory in the new era.Therefore,based on the theory of "interactive ritual chain" proposed by Collins,this paper takes E-sports fans community as the core research object,explores the interactive communication mechanism of its fans community,compares the particularity of E-sports fans community which is different from traditional sports and entertainment star fans,finds out its existing interactive problems and puts forward corresponding optimization strategies,It is helpful to promote the healthy development of the whole e-sports industry to guide its reasonable and orderly interaction.The research mainly uses the methods of case analysis,participatory observation,in-depth interview and content analysis,takes the interactive ritual chain as the theoretical basis,the "E-sports fan community" as the research object,and the domestic"hero League" professional league fans "as the research case.The reason why we choose this case to study is mainly based on its three characteristics of certain representativeness,strong professionalism and great influence.In this paper,combined with in-depth interview and participatory observation,the basic composition of the interactive ceremony of E-sports fans community is investigated,the related subjects and fields involved in the research are analyzed conceptually,and the characteristics different from fans of other industries are put forward.The related subjects include professional players,E-sports clubs and fans themselves.The occurrence field is also different from the traditional media era.In the Internet era,it includes both offline real space and online virtual space.Secondly,according to the interactive ritual chain model,combined with in-depth interviews and participatory observation,this paper analyzes the interactive ritual of the e-sports fan community,and discusses whether it can meet the four elements of the interactive ritual chain: body co-existence,exclusion of outsiders,mutual focus and shared emotional state.And what significant changes have taken place in these four elements in the Internet era.Thirdly,the author uses content analysis method to study the interactive behavior of a large-scale global E-sports event,and demonstrates the feedback results of E-sports fans’ community interaction ceremony.Does the content of E-sports fans’ interaction during this period lie in "sense of group unity","personal emotional energy" and "group spirit" "The creation of group symbols" and "the maintenance of moral sense" play a positive role in promoting,how each element plays a role in the results,and whether it can form a complete cycle of interactive ritual chain.Finally,based on the above research results and the results of "in-depth interview" and "participatory observation",the author reflects on the problems of the e-sports fan community in participating in the interactive ceremony,and these problems have certain particularity,which are different from the traditional sports and entertainment star industry.At the same time,aiming at these problems in the circle of e-sports,this paper puts forward the corresponding optimization strategies in the interaction of Esports fans community.For example,excessive emotion of E-sports fans leads to crossborder invasion of players’ private domain;Fans use extreme symbols to carry out network violence;The social differences lead to the irrational destruction of "black powder".Accordingly,the author also puts forward the corresponding optimization strategies: as the event official and club official,they should guide fans to interact reasonably,broaden the interactive channels,and increase the emotional connection of fans community;Each social media platform and live broadcast platform should strengthen supervision,optimize the function of the platform,and improve the audit rules of bad content release;Fans should exercise self-discipline and abide by the principle of "rationality first" while enjoying the carnival.Fans should consciously bear the responsibility and clarify the boundary of interactive behavior with morality and law as the boundary.It is expected that this kind of interactive strategy can optimize the interactive experience of E-sports fans community,and promote the development of esports industry towards a more perfect and healthy trend.