Research On Marketing Strategy Optimization Of AB Education And Training Institutions

The extracurricular tutoring industry in primary and secondary schools has gained support from emerging technologies from the development dividends of the Internet to accelerate its development.At present,many parents are paying more and more attention to the education of their children,so the development speed of extracurricular training institutions has been paid attention to,and parents’ requirements for the quality of educational institutions are becoming more and more strict.In daily life,we can see all kinds of education and training institutions everywhere,so education and training institutions occupy a very important position in social life.At present,the number of domestic extracurricular tutoring and training institutions exceeds 840,000,but the scale of funds is small,there is no large-scale chain tutoring institution,and the traditional marketing model has fallen behind.How to use the advantages of the Internet for precision marketing should be focused on by many companies in this industry.The innovative marketing model and marketing effect in the innovation theory will provide guarantee for the implementation of marketing optimization.AB Education and Training Organization is one of the small tutoring organizations in the tutoring industry.Based on the analysis of the domestic and foreign research background,this thesie studies the development direction of the marketing strategy of AB education and training institutions,and provides a basis for the development of the company’s marketing strategy through the theoretical guidance of STP,marketing mix and word of mouth theory.This article uses case analysis and field research to conduct a survey of the marketing environment of AB education and training institutions,analyzes the marketing status of AB education and training institutions,and analyzes the marketing strategy positioning of AB education and training institutions through field research.The obstacles in the marketing development road were sorted out,and the development countermeasures for new precision marketing were proposed.Optimize the marketing strategy of education and training institutions,such as the formulation of sales channels,the promotion and optimization of promotional activities,and the marketing strategies of products and prices.Through the guidance method of STP theory,it provides support for the brand development of AB education and training institutions.