Investigation And Research On The Satisfaction Of Secondary Vocational E-commerce Students With Network Marketing Classroom Teaching ——A Case Study Of A Secondary Vocational School In X City

Secondary vocational education is one of the main positions of vocational education in China,how to implement the work of secondary vocational education,grasp the school classroom teaching is the focus,secondary vocational education classroom teaching is the key link of talent training,classroom teaching is a bilateral interactive behavior of teachers teaching and students learning,good classroom teaching is a process of teachers and students to promote each other.Internet marketing course is a core compulsory course for secondary e-commerce students,which is a skill course combining theory and practice.In the process of teaching network marketing,classroom teaching is still the main teaching form and the basic teaching method,and it is also the key link for e-commerce students to learn network marketing knowledge and master skills,and classroom teaching is also the key object of teaching quality assessment and inspection.In classroom teaching,students are important participants,and their satisfaction with the classroom will affect the overall effect of the classroom.By investigating and studying the satisfaction of middle-level e-commerce students with the teaching of Internet marketing courses,we can help teachers of Internet marketing classrooms to find the loopholes in the current teaching process of Internet marketing classrooms,dig deeper into the classroom needs of students,reveal the areas that need to be improved in the teaching process of Internet marketing classrooms,thus helping teachers to find solutions to improve the quality of classroom teaching,and to a certain extent To a certain extent,it can help teachers to provide teaching process.Therefore,it is necessary to investigate the students’ satisfaction with classroom teaching.This study takes American customer satisfaction index model,Maslow’s needs theory,equity theory,humanistic learning theory as the theoretical basis,through a large number of combing secondary vocational education students’ satisfaction with classroom teaching related literature and selects a secondary school in X city e-commerce students as the investigation object,through interviews with students,teachers,and questionnaires to students for investigation.Finally,the information was collated,the data was analyzed,and the secondary e-commerce students did factor analysis and regression analysis on the school’s Internet marketing classroom teaching data for further empirical analysis,and it was found that there is insufficient communication between teachers and students in the Internet marketing classroom teaching process,some teachers have a single teaching method,the teaching of Internet marketing expertise is not enough to stimulate students’ interest in learning,teachers in The problems of providing less practical operation in the network marketing practice class,and the lack of rich teaching language expression in the teaching process of teachers,and the analysis of the reasons for the problems.In view of the problems and the reasons,we propose to cultivate a relaxing learning atmosphere,integrate various teaching methods to enhance students’ practical experience,find sources of interest to stimulate students’ interest in learning,give each student a fair opportunity to practice,and create a situation to induce students’ emotional resonance.Through the above suggestions,we aim to be able to improve the satisfaction of secondary vocational e-commerce students with the classroom teaching of online marketing,and to be able to further optimize the overall teaching quality of secondary vocational education e-commerce majors.