Research On The Teaching Practice Of Flipped Classroom In The Course Of "Internet Marketing Fundamentals" In Secondary Vocational Schools

The rapid development of information technology has profoundly affected the reform of education and teaching at all levels and types,and vocational education has also been significantly affected.As a means of modern teaching reform,the flipped classroom makes full use of Internet technology,flips the teaching and learning of traditional classrooms,and opens up a student-centered teaching mode,aiming at cultivating students’ active learning,inquiry and communication.Introducing the flipped classroom into the teaching of secondary vocational education,the current research and application are few,and there is almost no successful experience.Coupled with the fact that students in secondary vocational schools generally lack the initiative to learn,whether they can use this teaching mode is a very worthy issue.On the basis of literature research,a questionnaire was designed for teachers of secondary vocational schools,and teachers of finance and commerce in a secondary vocational school in Guiyang were visited.After mastering the teaching status of the "Internet Marketing Fundamentals" course in secondary vocational schools,combined with the learning characteristics of secondary vocational students,the design of the flipped classroom teaching of this course is completed.Using the designed flipped classroom teaching plan,a semester of teaching practice was carried out in secondary vocational schools.After the end,questionnaires and data analysis methods were used to analyze and evaluate students’ knowledge mastery and classroom participation.The results show that flipped classroom can improve students’ self-learning ability,mastery of knowledge,and actively participate in classroom communication.The reform of secondary vocational education has always been a hot topic in vocational education.The application of flipped classroom teaching to the teaching of the "Internet Marketing Fundamentals" course in secondary vocational schools is not only beneficial to the teaching reform of this course,but also provides an example for the teaching reform of other courses,and is conducive to promoting the teaching reform of secondary vocational education towards a better one.The direction of development has positive practical significance.