Research On The Integrated Development Of Jingchu Traditional Sports And Tourism

This article researches the integration and development of Jingchu traditional sports and tourism in Hubei Province through the method of literature data,field investigation,interview,and case analysis.We understand the current situation and analysis of traditional sports and tourism development in Jingchu.Integrate existing problems and opportunities,and select representative Shiyan City(promote the Travel with Wudang Martial Arts Culture),Enshi Prefecture(promoting tourism with traditional sports with minority characteristics),Yichang City(integration of traditional sports related events and tourism),and Xiangyang City(integration of tourism to promote sports innovation)four traditional sports and tourism integration The development of advanced areas is used as an empirical analysis to summarize the general experience and characteristics of typical case integration path models.Combining these experiences,from the three levels of government,industry and enterprise,specific suggestions for promoting the integrated development of Jingchu traditional sports and tourism are put forward.The analysis concluded:1.On the one hand,Jingchu’s traditional sports resources and tourism resources are rich,but their respective developments are limited;Jingchu’s traditional sports have limited transmission channels and are relatively small;the existing tourism products in Jingchu area pay more attention to the perception of tourists,but lack the tourist experience The emphasis on the sense of experience before,during,and after,such as visitors’ experience and cognition.The integration of Jingchu traditional sports and tourism can solve the development limitations of both parties and produce multiple benefits such as economy and culture.On the other hand,residents’ spending power is increasing,and their dual demands for sports and tourism are increasing.In order to meet residents’ needs,the state vigorously supports the transformation and upgrading of the tertiary industry and encourages the development of industrial integration.The integration of Jingchu traditional sports and tourism has a broad and good development prospect.2.The integration of traditional sports and tourism in Jingchu has initially formed a framework,but there are problems such as unbalanced regional integration development and lack of outstanding integration characteristics.In addition,due to the impact of the new crown pneumonia epidemic,on the one hand,the closure of the early stage of the epidemic has made Jingchu traditional sports and tourism He was hit hard,and on the other hand,the recovery in the later period of the epidemic ushered in new opportunities for integration.3.This article combines the general theory of industrial integration to analyze and summarize specific empirical research.It is concluded that the commonality lies in: the integration of ideas indicates the direction,the integration of resources lays the foundation,the integration of the market provides power,the integration of technology improves quality and efficiency,and the integration of departments and enterprises promotes service standardization and specialization.Individuality lies in: each region has its own characteristics in the selection of specific models,Shiyan City "traditional sports culture promotion" model,Yichang City "traditional sports-related events promotion" model,Enshi Prefecture "ethnic minority characteristics traditional sports promotion" model,Xiangyang The city’s model of "tourism to promote physical innovation and integration".Recommendation: At the government level: optimize the policy environment,improve coordination mechanisms,strengthen supervision,and improve regional imbalances in the development of integration.Industry level: grasp the resource advantages and market demand within the industry,make full use of current technological advantages,and identify and expand the points of integration.Enterprise level: Seek truth from facts while innovating and developing to enhance personalized service capabilities.Re-examine the industry and increase the ability to resist risks.Improve the integration of resource characteristics and do not highlight problems.