| In recent years,China government has paid more and more attention to the development of the sports industry.In “About promoting the national fitness and sports consumption opinion”,the State Council clearly pointed out that the sports industry should be accelerated to become a pillar industry of the national economy.Let regular participation in physical exercises become a brand-new way of life in the new era.The booming sports industry has spawned many companies engaged in sports events.Qinhuangdao Leading Cross-country Culture Communication Co.,Ltd.was initiated by cross-country running enthusiasts and is a professional operating organization that specializes in sports and cross-country running events.In the cross-country race industry,competition among enterprises is very fierce.How to make Leading Cross-Country Culture Communication Co.,Ltd.maintain and improve its advantages in the fierce cross-country race industry competition,so as to achieve greater profitability.This is an urgent problem for company managers.The thesis is based on relevant theories in the field of corporate strategy and management.First,it analyzes the internal environment of the leading company,focusing on the company’s internal resources from the company’s human resource management,core technical resources,finance,and marketing.At the same time,the thesis analyzes the company’s internal capabilities from the perspective of the company’s cross-country race business investment,resource expansion,and competition culture building capabilities.Thirdly,based on the analysis of the internal environment of the company’s trail running event business,the development strategy options for the leading company’s running event business were proposed,including the use of differentiated strategies.Mainly focus on integrating and introducing capital companies in the same industry to jointly build the IP brand of the Great Wall International Trail Running Event.In this way,the scale and influence of the trail running events of the leading company will be expanded,so as to achieve the purpose of enhancing the influence of its own brand and increasing government and sponsor subsidies.In addition,it actively follows the development trend of mass events and extends the IP value chain of the Great Wall International Trail Running Event.On the basis of improving the advantages of trail running track design,relying on smart technology equipment and software,speed up the creation of innovative trail running events such as "online + offline",high-frequency "smart track" events,"experiential events",etc.Through innovative events,the company has continuously improved the profitability of the company’s trail running event business and its influence in the industry.Finally,the paper puts forward the safeguard measures for the implementation of the company’s strategy.This research gives a specific plan for the strategic choice for the future development of Running Cross Country Culture Communication Co.,Ltd.,which has practical significance for guiding the development of the company,and also has a certain reference value for the strategy formulation of enterprises in the same industry. |
