Study On The Ideological And Political Education Function And Implementation Of The Official Wechat Public Platform In Colleges And Universities

With the advent of the all media era,the field of Ideological and political education in colleges and universities has undergone profound changes,and the Internet virtual field has become a new field that can not be ignored.The official wechat public platform of colleges and universities is one of the important platforms for colleges and universities to carry out online ideological and political education,which plays the functions of ideological guidance,publicity and education,public opinion guidance,education service,feedback regulation and so on.General secretary Xi Jinping,at the National Conference on Ideological and political work in colleges and universities,stressed that "we need to use new media and technologies to make our work better,to promote the traditional advantages of Ideological and political work and to integrate highly with information technology,and to enhance the sense of the times and the attraction." Under the new media environment,colleges and universities should make full use of official wechat public platform to play the ideological and political education function of the platform effectively,which will help colleges and universities enhance the discourse power in the ideological field,build a new position of Ideological and political education on the Internet,and improve the effectiveness and pertinence of college students’ ideological and political education.From the perspective of the ideological and political education function of the official wechat public platform in colleges and universities,this paper uses literature research method,interdisciplinary research method,interview method to carry out research.This paper is divided into six parts.The first part mainly introduces the research background,significance and main research methods of this paper,and reviews the research status at home and abroad.The second part discusses the concepts of wechat public platform and ideological and political education,explaining the theoretical basis of the research and offering the definition of official wechat public platform of colleges and universities.The third part analyzes the ideological guidance,publicity and education,public opinion guidance,education service and feedback regulation of the official wechat public platform of colleges and universities.The fourth part discusses the status quo of the construction and operation of the official wechat public platform of colleges and universities,the status quo of ideological and political education of college students in the new media environment,and the current status of the ideological and political education of the official wechat public platform of colleges and universities.The fifth part puts forward that we should improve the efficiency of network education;find the platform positioning;enrich the column setting;enhance the content quality;improve the management mechanism;and innovative presentation form in order to enhance the ideological and political education function of the official wechat public platform in colleges and universities.The sixth part summarizes the paper,and makes reasonable prospects for the official wechat public platform of colleges and universities to better play the function of Ideological and political education.