A Study On Using The Official Wechat Public Platform Of Colleges And Universities To Improve College Students’ Sense Of Gain In Ideological And Political Education

In October 2022,General Secretary Xi Jinping pointed out in his report of the 20 th National Congress the need to promote the digitisation of education and build a learning society and a learning power with lifelong learning for all.The strategy of digitisation of education has provided strong support for ideological and political education innovation.Universities actively strengthen the construction of online ideological and political education platforms as an important step to create a digital education environment.As one of the online ideological and political education platforms,the official We Chat public platform of colleges and universities has increasingly become a new position of ideological and political education in colleges and universities because of its micro and delicate,rich content,unique form,convenient interaction and wide radiation.In the face of the new requirements put forward in the digital era,the integration of the official We Chat public platform of colleges and universities into the ideological and political education of college students is of great significance.At the same time,the Ministry of Education clearly emphasized in the General Plan for the Year of Teaching Quality of Ideological and Political Theory Courses in Universities in2017 that the quality and level of ideological and political theory courses should be gradually improved,and the sense of access of college students should be effectively enhanced.At present,the construction of the official We Chat public platform of colleges and universities also needs to pay attention to the perspective of the sense of access to ideological and political education of college students.The use of official We Chat public platform in colleges and universities to enhance the sense of gaining ideological and political education of college students is the need to enrich the carrier form of ideological and political education,as well as the need to innovate the method of ideological and political education,and the need to enhance the effectiveness of ideological and political education.Then,how to use the official We Chat public platform to enhance the sense of access to ideological and political education of college students has become a hot topic worth studying.This paper includes three parts.Firstly,the overview of the official We Chat public platform and the sense of gaining ideological and political education of college students.It clarifies the concepts of the official We Chat public platform of colleges and universities,the sense of acquisition and the sense of acquisition of ideological and political education of college students.The theoretical basis of using the official We Chat public platform of universities to improve the sense of gaining ideological and political education of college students is explained.The correlation between the construction of the official We Chat public platform of colleges and universities and the enhancement of the sense of gain in ideological and political education of college students is explained.Secondly,the analysis of the current situation of using the official We Chat public platform of colleges and universities to improve the sense of gaining ideological and political education of college students.In view of the fact that the sense of gaining ideological and political education of college students is a dynamic process of change,the improvement strategy should be explored in the process of practice.Therefore,this paper selects four universities in a non-capital city in central China as the research objects,and through designing,distributing and analyzing questionnaires,summarizes the effectiveness and dilemmas of using the official We Chat public platform of universities to improve students’ sense of access to ideological and political education.On the whole,the use of the official We Chat public platform of universities to enhance the sense of access to ideological and political education of college students has achieved certain results.However,there are also some problems,which are mainly manifested as follows: the lack of ability of educators to use the official We Chat public platform to improve the sense of gaining ideological and political education;the insufficient transformation of the behavioral dynamics of the sense of gaining ideological and political education of college students;the difficulty in matching the supply of ideological and political education contents on the official We Chat public platform with the needs of college students;the linkage between the official We Chat public platform and other media platforms to improve the sense of gaining ideological and political education.The effect of the public platform is not good.Thirdly,the strategy analysis of using the official We Chat public platform to improve the sense of access to ideological and political education of college students.In view of the real dilemma,strategies are proposed from four aspects.Firstly,the team of educators should be equipped to enhance the sense of gaining ideological and political education of college students.The second is to give full play to the subjective initiative of college students to enhance the transformation power of the sense of gaining ideological and political education of college students.The third is to optimize the content supply of the official micro letter public platform of colleges and universities to enhance the leading power of the sense of gaining ideological and political education of college students.Fourth,relying on the "vertical and horizontal" matrix platform,construct a position to enhance the sense of gaining ideological and political education of college students.