Research On The Preference Of Emoji Of College Students

With the popularization of mobile communication equipment and the development of network technology,online communication has become the main way for college students to communicate.This kind of instant communication provides us with convenience,but also brings certain problems,that is,it is difficult to grasp the emotional attitude of both parties under the condition that the f aces are not visible.Emoji,as a graphic symbol similar to real facial expressions,has the function of enriching the emotional connotation of text information,so it can make up for this defect.Thi s study takes college students as the research object,investigates the preference of college students for emoticons,and tries to explain the reasons why emoticons are favored by many users from t he perspective of cognitive neuroscience.This study used a combination of questionnaire survey and experimental methods to deeply ex plore the preference of emoticons among college students.The self-compiled questionnaire of Rese arch 1 mainly starts from the three dimensions of college students’ emoticon usage frequency,usag e quantity and usage level,and investigates the overall preference of college students for emoticon usage,as well as differences in gender,liberal arts background and grade.In the second study,e moticons were compared with real facial expressions on this basis.Specifically,emoticons with fou r basic emotions: joy,sadness,fear,and neutral,and real facial expressions were selected as exper imental materials,and through deformation The technology combines the three expression types of pleasure,sadness and fear,with a degree of deformation of 6.Then through E-prime2.0 software programming,the emoticon pictures are randomly presented to the center of the screen,and the su bjects are required to make positive,negative,or neutral emotion type judgments on the pictures.At the same time,the subjects’ behavioral response data and brain are collected.Electricity data.Part of the questionnaire survey: There is a common phenomenon of emoji use preference am ong college students in online communication;men and women have significant differences in the frequency,number and level of emoji use,and women are in these three dimensions.The score o n the above is significantly greater than that of men;the scores of liberal arts college students in the use frequency and number of use dimensions are significantly greater than those of science stu dents,but the difference in the use level dimension is not statistically significant;college students of different grades use frequency and number of use And the difference in usage level is not stati stically significant.Behavioral experiment part: The main effect of the stimulus type is very signifi cant.The reaction time of the subjects to emoticons is significantly less than the reaction time of real facial expressions;the interaction between the stimulus type and the emotion type is significan t,and the subjects have the fear expression on the real face The reaction time is significantly less than the reaction time of happy and sad emoticons,and the reaction time of fear and sad emotic ons is significantly less than the reaction time of happy emoticons.EEG results: The main effect of the stimulation type of the N170 amplitude is significant.The N170 amplitude caused by the s ubjects recognizing emoticons is significantly larger than the real facial expression;the main effect of the LPP amplitude is significant,and the LPP amplitude caused by the emoji is significant Gr eater than real facial expressions;the main effects of different brain regions are significant,and th e LPP amplitude caused by the midbrain region is significantly greater than the forebrain and hind brain.The study drew the following conclusions:(1)There is a common phenomenon of emoticons preference among college students.(2)the use of emoji faces in CMC can elicit neural activity th at is similar to conventional face-to-face communication.(3)Compared with real facial expressions,emoticons can deliver emotional information more quickly and cause individuals to experience mo re emotions.