Self Presentation And Other Interpretation Of The Image Of Northeast Region In The Field Of Public Opinion

Based on the phenomenon of "dwarfing" of Northeast regional image caused by the development dilemma in Northeast China,this paper discusses the differences between "self-presentation" and "interpretation by others" in the field of folk public opinion and the underlying reasons behind the image dwarfing.As a phenomenal social media in the current environment,Tik Tok has gathered a large number of opinions and voices,which has become an important part of the folk public opinion field and participated in the dissemination of the image of Northeast China.Based on the understanding and pre-research of related theories,this paper first assumes that the image of Northeast China is misplaced from the perspective of "self" and "other",and selects 1000 Northeast related head videos released in Tik Tok in 2019 to form a sample database.According to the geographical attributes of publishers,the samples are divided into two parts: "self-presentation"(within the region)and "interpretation by the other"(outside the region),and the data are statistically described and compared The research conclusion is consistent with the hypothesis,that is,there is a dislocation between the image of "self-presentation" and "interpretation by others" in the field of folk opinion.This kind of "misplacement" is the misplacement of the cognitive result of "self" and "other" on the image of Northeast China in the field of folk public opinion.The author does not only pay attention to the appearance,but traces back from the outside to the inside,from phenomenon to essence,and explores the causes of dislocation from two levels of public opinion field and cognitive activities.First,in the complex game process of the four public opinion fields,four phenomena,namely,the self-centralization of the official public opinion field within the region,the one-sidedness of the official public opinion field outside the region,the distortion of the folk public opinion field outside the region and the lack of awareness of image communication in the folk public opinion field within the region,affect the image construction of Northeast China.Second,the differences between "self" and "other" in cognitive structure,cognitive purpose and cognitive process in the cognitive activities of the image from Northeast China.This discovery not only further verifies the research hypothesis,but also reveals the deep reasons for the image dwarf in Northeast China.Finally,the author puts forward some targeted suggestions on the two levels of causes leading to the image dwarfing in Northeast China.Through the normative management of the folk public opinion field,optimizing the communication strategy of the official public opinion field,and narrowing the cognitive differences through media fusion,the author can gradually break the stereotype of the outside world,get out of the strange circle of image dwarfing,gradually improve the communication ecology of the image in the public opinion field,and make the cognitive structure of "self" and "other" constantly adjust positively In this process,the image of Northeast China gained vitality,got rid of difficulties and embarked on the road of soaring.