Research On The Interaction Between Officials And People In The Field Of Chinese Public Opinion

The acceleration of the all-media integration process and the development of media marketization have given birth to a more diverse information needs of the audience.The mainstream media such as party newspapers and party magazines have actively adjusted their functional orientations,adapted to the requirements of the era of media integration and development,and actively sought to interact with ordinary people.The public’s attitudes and opinions also provided interactive issues and clues for the official media and institutions.The communication and interaction between the government and the people promoted the establishment of correct public opinion orientation,accelerated the resolution of social problems,and communication interaction has become an important feature of the all-media era.It is being used more and more in reports of hot lyric events.The development of interconnected technology has also gradually developed the field of public opinion in China into a field of "you are me,I am you".Therefore,this paper intends to analyze the specific content of the interaction between the government and the people in the new media era,and to see how the government and the people can better guide the public opinion through the interaction and interaction in the era of the whole media.This paper analyzes the wanzhou bus crash event in Chongqing by literature analysis,case analysis and content analysis,and explores the interaction between officials and people in the Chinese public opinion field.The article is divided into six parts: The first part of the introduction mainly introduces: the analysis of the current situation of the field of public opinion and communication interaction,showing its own viewpoints and specific research ideas and methods,expounding the research purpose,research significance and innovation of this article;The second part mainly introduces the related concepts and influencing factors of the public opinion field and communication interaction,pointing out that the interaction between the government and the people studied in this paper is carried out in the context of the Chinese public opinion field;the third part introduces the interaction between the government and the people in the Chinese public opinion field.The foundation,including the theoreticalbasis and the realistic basis,the development of the Internet has enabled the social media platforms such as Weibo and WeChat to rise,the public opinions and opinions are more convenient,the mainstream media also adapts to the development trend,and actively provides the public with an interactive communication platform.Interaction,management interaction and onlookers interaction also provide support for the communication between the government and the people.The fourth part is the key content of this study.It analyzes the interaction between the government and the people,and studies the different stages of the development of the Wanzhou bus crash.How is it interactive,new in the interaction The content of public opinion and the effect of communication interaction;the fifth part summarizes the characteristics of communication between the government and the people.Through the interaction and interaction,the two have re-shaped each other while doing their duties,which has reached the dualism and focus effect of the public opinion;Looking forward to the era of all-media,in the field of public opinion in China,how can the government and the people guide the public opinion through communication and interaction,and provide a certain way to support the correct public opinion guidance.The communication and interaction between the government and the people promoted the development of public opinion.Under the background of the Chinese public opinion field,the communication and interaction between the government and the people is the key to making public opinion guidance in the all-media era and making the mainstream public opinion bigger and stronger.