Self Construction And Other Construction Of Northeast China Regional Image In The Field Of Official Public Opinion

Nowadays,the regional image of Northeast China is based on the social and economic historical changes in more than 40 years from the founding of new China to the reform and opening up.It is also formed under the complex interaction between the official public opinion field and the folk public opinion field,and between the local media and the foreign media.It has distinct stage characteristics and is a typical case of regional image research.This study takes the official public opinion field as the visual threshold,takes the northeast as the research object,which has become the "difficult area" in recent years,and through the research of the relevant reports,discusses the differences between the "self construction" of the regional image of northeast in the provincial Party newspapers within the region and the "other construction" of the provincial Party newspapers outside the region,and analyzes the reasons for the differences combined with relevant theories.In addition,from the perspective of larger public opinion field,this paper compares the characteristics and results of official public opinion field and folk public opinion field on the construction of Northeast regional image,summarizes the crux of the decline of Northeast regional image,and puts forward some suggestions on the improvement of Northeast regional media image.In the field of official public opinion,there are many differences between the self construction and the other construction of Northeast regional image.In terms of the number of reports,in view of the media performance of "egocentric" psychology,the northeast region is the focus of "self" and sporadic of "other";in terms of the construction dimension of content theme,the dimension of self construction is relatively rich,while the dimension of other construction is weak,which makes the image of economic development have a completely dominant position;in terms of the topic selection,the topic selection reflects the nature of topic selection On the other hand,"self" focuses on positive publicity,while "other" is relatively objective and balanced in topic selection;on the reporting tendency,affected by factors such as mimicry environment,stereotype,and reporter’s personal cognition,provincial Party newspapers inside and outside the region have totally different processing methods for occasional negative public opinion events in Northeast China: "self" is better at making voice in the calm period,seeking advantages and avoiding disadvantages,while "other" is better than "self" They tend to voice in the outbreak period,and even aggravate the negative emotion through the use of derogatory words and sentences,which leads to the obvious decline of northeast image.Under the background that the voice of the public opinion field is expanding day by day and the guiding role of the official public opinion field to the public opinion field is weakened,the differences between the "self construction" and "other construction" in the official public opinion field will lead to the blurring of the image of Northeast China,and then the image of northeast region will be drawn close to or even converge to the "weak and weak" of the construction of the public opinion field ”The economic image of China has become "dwarfed".In order to make the image of Northeast China more clear,comprehensive and objective,first of all,we should pay attention to the interaction between the major media in the field of public opinion,so as to achieve the coexistence and integration of traditional media and new media;secondly,the official media inside and outside the field should introduce more other perspectives in their reports,so as to maintain a more timely and objective reporting tendency;finally,the official media should make multi-party linkage to create a positive atmosphere The media matrix of communication can transform the existing negative stereotypes.