Research On Innovation Of Propaganda Thought Work In Colleges And Universities Based On Data Mining Of WeChat Platform

Publicity and ideological work is related to the major theory and development of the Party and the country,and plays a strong leading role in implementing the Party’s governing philosophy,economic development and social development.Publicity and ideological work is the experience summary of the Party’s long-term persistent exploration and an important guarantee for the realization of the two centenary goals.Propaganda and ideological work in colleges and universities is an important front for propagating and implementing the Party’s educational policies,promoting the continuous development of colleges and universities,strengthening the consensus of teachers and students and building a good social image of colleges and universities.Whether the ideological propaganda work can be done well in colleges and universities is related to the political stance of the teachers and students and the implementation of the Party’s ideological and political education policies,which is the strategic requirement of socialist construction.With the arrival of 5G era and the rapid development of new media technology,the network information age not only brings us new opportunities,but also gives us new topics and challenges of the era.The network era has changed the way of thinking and value orientation of college students,which puts forward unprecedented requirements to the ideological work and ideological guidance of colleges and universities.As a kind of active power,new media WeChat platform is with the use of network popularization,it not only broaden the perspective based on traditional media,and expand the territory of human communication and contact,this change is not only the upgrading of medium,beyond the properties and morphology,at the same time,to some extent changed the social development space,has become an important link of propaganda and ideological work.The effectiveness and pertinence of propaganda and ideological work have an important influence on the guidance of ideological practice in colleges and universities.From the perspective of interdisciplinary thinking,there are new requirements for ideological and political education in colleges and universities.Managers need to deconstruct the previous work system and re-structure the structural system that corresponds to the new media era.To investigate the current propaganda and ideological work in colleges and universities use the official WeChat platform of the status quo,the selection of different education level,the direction of the official WeChat platform 60 universities as the research object of research,by understanding the sample university official WeChat platform authentication information and ordering,tweet,tweet frequency,tweet,content and other related information,and then calculated some universities official WeChat platform for propaganda and ideological work problems and some of the colleges and universities can draw lessons from the successful experience of official WeChat platform.The need for human development is a dynamic process,which is influenced by social history and social development.With the continuous development and transformation of society,the thinking concept of contemporary college students has gradually shifted to their own development and a broader aspect.The need for human development is a dynamic process,which is influenced by social history and social development.With the continuous development and transformation of society,the thinking concept of contemporary college students has gradually shifted to their own development and a broader aspect.Therefore,the propaganda and ideological work in colleges and universities must grasp the demand points of the teachers and students,and give full play to the efficiency advantages of the public platform of WeChat.WeChat platform is set up with the teachers and students for this,is to serve the teachers and students,so how to meet the teachers and students themselves need to become the implementation of the idealized education effect is the primary problem,and can focus on guiding students to the personal value and social value unifies,incentives to achieve the great rejuvenation of the Chinese nation the Chinese dream of unremitting struggle.