Research On The Construction Of New Media Matrix Of Ideological And Political Education For College Students

The continuous development and wide application of new media have greatly changed people’s way of production and life,and also provided opportunities and challenges for the development of Ideological and political education.The new media matrix,which is first proposed in the business field and has a huge business marketing function,has opened a bright window for the current ideological and political education of college students.With the growth of the Internet age,the contemporary college students are one of the most extensive and profound groups affected by the new media,which has a great influence on the formation and development of their ideological and moral character.Therefore,the introduction of the concept of new media matrix in the field of business in the ideological and political education of college students and the construction of new media matrix in the ideological and political education of college students are in line with the development trend of the times,in response to the requirements of the "network power",and in line with the needs of the innovative development of Ideological and political education,which provides the ideological and political education of college students with "things-oriented,times-oriented,and new" based on the situation The possibility of reality.The construction of new media matrix of Ideological and political education for college students is based on fully understanding and evaluating the functions of all kinds of new media,as well as systematically and comprehensively controlling the new media information,aiming to integrate all kinds of new media in a regular,hierarchical and targeted way through the construction of models,to form a reasonable,stable and powerful new media matrix,and then use it in a timely manner It is a practical process to accurately transmit ideological and political education information to college students,improve their ideological and moral quality,and achieve the purpose of Ideological and political education.Through the analysis of new media,matrix,new media matrix and ideological and political education,combined with the observation and understanding of the current situation of the use of new media in Colleges and universities,and drawing on the knowledge of related disciplines related to the research of new media matrix of Ideological and political education of college students,this study focuses on exploring the new path of the construction of new media matrix of Ideological and political education of college students.The first part is the introduction,which mainly clarifies the background of the topic and the basis,significance and purpose of the research on the construction of new media matrix of Ideological and political education.The second part mainly analyzes the concepts of new media,new media matrix and new media matrix of Ideological and political education from the perspective of network ideological and political education,discusses the connotation,characteristics and functions of the new media matrix of Ideological and political education of college students,and deepen the understanding of the significance of the construction of the new media matrix of Ideological and political education of college students.The third part mainly explores the current situation of the use of new media in Colleges and universities,and concludes that the overall platform of new media in Colleges and universities is rich but lack of integration,skilled in technology application but not standardized in content,more dependent on new media but not effective.At the same time,the paper expounds the problems in the construction of new media matrix of Ideological and political education of college students,such as weak construction consciousness,poor theoretical basis and lack of practical ability.The main reasons for the problems are that the universities do not pay enough attention to the construction of new media matrix,lack of investment,poor team training and so on.The fourth part focuses on the current situation of the application of new media in Colleges and universities and puts forward solutions,namely,to enhance the awareness of the construction of new media matrix for ideological and political education of college students,to scientifically construct new media matrix model for ideological and political education of college students,and to improve the construction mechanism of new media matrix for ideological and political education of college students.The fifth part is the conclusion.