Research On The Influence Of Campus Sports Culture On University Students’ Physical Exercise Behavior In Jiangsu Province From The Perspective Of Behavior Change Theory

Since the beginning of the new century,with the progress of social civilization and the rapid development of science and technology,the competition of the world’s comprehensive national strength has become increasingly fierce.How to cultivate high-quality talents and improve the people’s comprehensive quality has become the strategic basis of all countries.As an important part of campus culture,campus sports culture is a kind of campus culture that college students have the most extensive contact with.With its unique cultural atmosphere,it affects the physical exercise behavior of college students both tangible and intangible.However,although the existing theoretical and practical research has done some research on campus sports culture,college students’ self exercise and college students’ physical and mental quality,most of the research still stays at the level of concept description,lacking in-depth research on the impact of campus sports culture on College Students’ self exercise.Based on the theory of behavior change,this paper uses the methods of literature,expert interview and questionnaire to explore the correlation between the physical health level,the current situation of physical exercise and the development of campus sports culture in Jiangsu Province,The paper explores the Countermeasures of the optimization of the development of the campus sports culture for the guidance of the college students’ physical exercise behavior,and provides a reference for the cultivation of the self-regulated physical exercise habits of Jiangsu Province.The conclusions are as follows:1.The results show that the physical exercise behavior of college students in Jiangsu Province is closely related to their goal attitude and the positive emotional experience they can experience when participating in the exercise;college students have a higher positive tendency to exercise behavior cognition,their exercise habits and cognitive needs;college students’ behavior intention,social pressure and support from important others(parents,friends,etc.)are low.The behavior habits,behavior consciousness and subjective control consciousness of college students participating in physical exercise need to be further improved.There are gender differences and subjective tendencies in the objective indicators of physical exercise behavior.2.Campus sports logo(venues,sports statues,etc.),funds,campus sports system,school sports organization structure,sports tradition,etc.play an important role in the construction of campus sports culture in Jiangsu Province,and students have a high degree of recognition for them.However,college students’ overall awareness of sports guidance mechanism,sports values,sports concept and individual sports behavior is low.3.There is a significant positive correlation between campus sports culture and college students’ cognition of physical exercise behavior in Jiangsu Province.Campus material culture and spiritual culture can significantly predict the subjective performance of College Students’ physical exercise behavior,and material culture and behavioral culture can significantly predict the objective performance of College Students’ physical exercise behavior,which should be paid attention to.The recommendations are as follows:1.Through the construction of physical education resources,we should make full use of the advantages of physical education and enlightenment,and create a good environment for college students to participate in physical education And physical exercise.2.Colleges and universities in Jiangsu Province should give full play to the positive role of emerging media technology in the campus sports culture communication,promote the campus sports culture communication,further improve the construction of school sports culture,and build a new campus sports culture information communication system with the help of emerging media.We should innovate teaching contents and methods,construct a professional,comprehensive,systematic,scientific and efficient PE curriculum structure,and effectively improve the timeliness of PE classroom teaching.3.Effective allocation of campus sports cultural resources,with the help of system heterogeneity to promote the formation of exercise habits,provide tips and improve the awareness of students and other tendency factors,cultivate college students’ sports spirit,establish lifelong sports awareness,and establish an effective concept of lifelong sports is an important way to improve students’ Comprehensive quality,strengthen self-discipline and promote the formation of physical education in Colleges and universities.